Blibli Store Exclusively Launches HAKII Audio Brand

Fri, 15 May 2026, 20:58 WIB | By Mirza | Source: MEDIA_INDONESIA | Business

High volatility is still likely to continue until the end of May.

A more dynamic lifestyle is increasing the need for practical and convenient audio devices. Seeing this trend, PT Global Digital Niaga Tbk (Blibli), a pioneer in the omnichannel commerce and lifestyle ecosystem, through its subsidiary, PT Global Teknologi Niaga (GTNi), is exclusively launching HAKII both online on the Blibli website and application, as well as in its physical consumer electronics store, Blibli Store.

The presence of this innovative wearable audio brand, designed to accompany various daily activities, from commuting to working and exercising, also reinforces Blibli Store’s position as a trusted go-to for digital essentials.

In one location, customers can find various essential gadgets and accessories, from smartphones and tablets to earphones, power banks, cables, and screen protectors. Blibli Store’s move to expand its portfolio of digital accessories also reflects the growth of the mobile phone accessories market in Indonesia, which continues to show a positive trend due to increasing smartphone penetration and digital lifestyles. Industry research also states that the Indonesian mobile phone accessories market is projected to reach a value of more than US$3.7 billion by 2030.

Lilyana Dewi, Business Development Director of PT Global Teknologi Niaga (GTNi), said that through a seamless and integrated omnichannel shopping experience, Blibli Store is further solidifying itself as a trusted go-to for meeting customers’ essential gadget needs.

“Supported by hundreds of physical stores spread across various regions of Indonesia and the Blibli digital ecosystem, customers can easily find and obtain various of their favorite products that are guaranteed to be original and have complete protection,” she said in an official statement.

Director Representative of HAKII Indonesia, William Hadibowo, said that HAKII is present as a sports audio wearable designed to support an active lifestyle, not just an ordinary audio device.

Through open-ear air conduction technology, users can still enjoy comfortable sound quality while maintaining awareness of their surroundings during activities.

“Together with Blibli, we want to present innovative sports audio wearables that are more accessible and become a relevant choice for people with high mobility and dynamic lifestyles,” he said.

The product line introduced includes HAKII Link and HAKII CPODS as open-ear wireless earbuds for active users and daily needs, as well as HAKII MIX OG, which is aimed at sports and fitness enthusiasts. In addition, HAKII also presents SOLE and LIGHT II, which feature wireless sports headphones and air conduction technology to support running and active sports activities, as well as WIND IIS, which are smart cycling audio glasses designed specifically for cyclists and outdoor enthusiasts.

HAKII promises stable connectivity, optimal battery life, and an ergonomic design that is lightweight and stylish. Compatible with various devices, this product is a flexible audio solution for daily and long-term use.

In addition to Blibli Store, HAKII can also be purchased online through the Blibli application and website. During the launch period, customers can enjoy various exclusive promos, including 0% installments up to 24 months, Blibli Tiket Rewards, and Free Complete Protection up to 6 months only at the Blibli Store physical store network.

Supported by complete payment options, all transactions in this store are integrated with the Blibli Tiket ecosystem, providing convenience and additional benefits through Blibli Tiket Rewards, and the Sound in Motion experience with HAKII during the special offer period from May 12-31, 2026. (E-1)

Located in the Kopo area, the presence of this Blibli Electronics store is a strategic step for Blibli in providing a closer in-store electronics shopping experience.

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