Blibli Launches YouTube Shopping Integration, Making Shopping from Videos More Convenient
Jakarta — E-commerce platform Blibli has launched an integrated shopping experience with creator content through participation in the YouTube Shopping Affiliate channel.
This integration enables products recommended by creators on YouTube to be directly accessed by viewers and linked to the Blibli application. The move reflects the growing influence of creator content in shaping consumer purchasing decisions.
Previously, the process of finding product links outside of videos often made the shopping experience less convenient. Merrick Jonathan, Head of SEO and Affiliates at Blibli, stated that the integration with YouTube Shopping was undertaken to deliver a shopping experience more closely connected with the content users are watching.
“We understand that creator reviews have become a crucial factor in consumer purchasing considerations. Blibli’s presence on YouTube Shopping is a strategic step for us to be present at that moment, ensuring every shopping inspiration can be directly realised safely, transparently, and guaranteed authentic,” Merrick said in an official statement on Monday (9 March 2026).
Viewers can discover products being discussed and are directed to the Blibli application to complete the purchase process. For example, viewers watching smartphone reviews or kitchen equipment inspiration can directly access those products through links available in creator content.
Blibli states that this feature streamlines the journey from inspiration to transaction. Customers can also check product details before making a purchase through features provided by the platform.
Blibli also notes that the YouTube Shopping system integrated with its platform is supported by real-time stock updates. Through this feature, users can see product availability directly while watching content.
Additionally, the system provides tracking for up to seven days from when a product is first clicked by a user. This feature allows customers to complete transactions within that period.
According to the company, this feature applies to all products available on the Blibli platform.