Blibli Demonstrates Performance Resilience Amidst Market Volatility

Amidst challenging market conditions and weakened consumer purchasing power, PT Global Digital Niaga Tbk (Blibli) has maintained solid business growth. This was achieved through the consistent implementation of strategies focused on strengthening margins, operational discipline, and reinforcing its omnichannel business ecosystem.

Blibli considers healthy and sustainable growth as a crucial foundation for building long-term competitiveness in Indonesia’s omnichannel commerce industry. The company continues to strengthen its differentiation and business relevance through the consistent development of an integrated omnichannel ecosystem.

Thanks to these advantages, Blibli successfully recorded consolidated net revenue of Rp7.83 trillion in the first quarter of 2026, a 67% year-on-year increase from Rp4.69 trillion in the same period last year. This growth was supported by improved performance across all segments, particularly higher sales of smartphones, increased contributions from the online travel agency business, institutional business, and the expansion of physical stores.

Gross profit was recorded at Rp1.2 trillion, in line with the company’s focus on strengthening the quality of growth through disciplined margin management and sustainable business portfolio development. In addition to strong revenue growth, Blibli also managed to improve its profitability quality. This is reflected in the take rate, which increased to 9.9% in the first quarter of 2026. A better cost structure was evident from the lower percentage of consolidated operational expenses to Total Processing Value, which improved from 7.3% in Q1 2025 to 6.4% in Q1 2026, resulting in a 200 basis points year-on-year increase in the consolidated EBITDA margin.

CEO and Co-Founder of Blibli, Kusumo Martanto, stated that entering 2026, Blibli will continue its proven and highly scalable strategy, focusing on strengthening its competitive position in strategic categories, expanding its integrated omnichannel network, and enhancing service speed as the company’s key differentiator. “We started 2026 with solid momentum, continuing the positive trend from the previous quarters. Our first-quarter results reflect the continuation of our strategy execution, which has yielded strong double-digit revenue growth and further improvements in take rate and overall margins,” said Kusumo Martanto.

As consumer behaviour becomes increasingly selective and competition in the digital economy intensifies, Blibli is working to strengthen the foundations needed to support long-term value creation and the next phase of growth. Moving forward, Blibli will continue to deepen its category focus by selecting strategic categories with competitive strengths to be reinforced and scaled, including consumer electronics, home appliances, daily necessities, home and living, and lifestyle. The company will also continue its omnichannel expansion strategy by strengthening its network of physical stores, logistics, and integrated fulfilment.

On the service front, speed will become a key value proposition, with the company enhancing service and delivery speed through the optimisation of logistics infrastructure, automation, and artificial intelligence-based operations. From an ecosystem perspective, Blibli is strengthening cross-platform loyalty integration through the further development of a unified membership and loyalty programme (Blibli Tiket Rewards). This initiative aims not only to increase customer engagement and loyalty within the Blibli ecosystem but also to create a more connected and relevant shopping experience for customers of Blibli, tiket.com, Ranch Market, and Dekoruma.

Kusumo affirmed that Blibli will consistently execute its healthy growth strategy and operational discipline. Looking ahead, Blibli will continue to strengthen the quality of its growth and maintain performance momentum through a “scale what works” approach. “With an increasingly strong business foundation, a more mature ecosystem integration, and a focus on sustainable profitability, we are optimistic about continuing to create long-term value for shareholders and all stakeholders,” he explained.