Blibli (BELI) Partners with HAKII to Strengthen the Audio Wearable Market in Indonesia

JAKARTA, KOMPAS.com - PT Global Digital Niaga Tbk (BELI), or Blibli, is strengthening its position as a provider of gadgets and digital accessories by introducing the HAKII audio wearable brand exclusively within the company’s omnichannel ecosystem. The products are available through the Blibli app and website, as well as the Blibli Store physical retail network. The launch of HAKII comes amid rising public demand for practical and comfortable audio devices, in line with increasingly dynamic lifestyles. Through this initiative, Blibli Store also aims to solidify its position as a trusted go-to destination for digital essentials. In one location, customers can find a variety of products ranging from smartphones, tablets, earphones, power banks, cables, to screen protectors. This expansion of the digital accessories portfolio aligns with the positive growth trend in Indonesia’s mobile phone accessories market, driven by increasing smartphone penetration and the digital lifestyle of the population. Business Development Director of PT Global Teknologi Niaga (GTNi), Lilyana Dewi, stated that the integrated omnichannel shopping experience is one of Blibli’s strengths in meeting customer needs. “Through a seamless and integrated omnichannel shopping experience, Blibli Store is further establishing itself as a trusted go-to for customers’ gadget essentials. Supported by hundreds of physical stores spread across various regions in Indonesia and Blibli’s digital ecosystem, customers can easily find, try, and obtain their favourite products that are guaranteed original and come with free comprehensive protection,” said Lilyana in a press release on Wednesday (13/5/2026). According to her, the combination of physical stores and digital channels allows customers to enjoy a more flexible shopping experience, including trying out the marketed audio wearable products directly. “Complementing this experience, HAKII arrives as a sports audio wearable designed to support an active lifestyle, not just an ordinary audio device. Through open-ear air conduction technology, users can still enjoy comfortable sound quality while maintaining awareness of their surroundings during activities,” said William. He added that the partnership with Blibli is expected to expand public access to audio wearable devices. “Together with Blibli, we want to bring innovative sports audio wearables that are more easily accessible and become a relevant choice for people with high mobility and dynamic lifestyles,” continued William.