Beyond Sacrificial Animals: 7 Products in High Demand During Idul Adha
Leading up to Idul Adha, consumer shopping patterns typically undergo significant shifts. Beyond purchasing sacrificial animals, many people seek various supporting items for cooking, storing, and distributing the meat.
This drives increased demand for certain products, with some previously ordinary items suddenly becoming popular due to their direct relevance to the festival’s activities, from kitchenware to food storage solutions.
Here are the top products in high demand during Idul Adha:
- Freezers and Cooling Boxes
Freezers are among the most sought-after items before Idul Adha, as families need extra storage space to preserve the meat.
Cooler boxes are also in high demand for temporarily transporting or storing meat before refrigeration. Demand for cooling products rises due to the large quantities of meat received during the festival.
- Satay and Instant Spices
During Idul Adha, families often process meat into satay, gulai, or rendang, making instant and pre-mixed spices highly popular.
Popular varieties include satay spice, gulai spice, rendang spice, and BBQ marinades. These products are favoured for their convenience and efficiency in large-scale cooking.
- Charcoal and BBQ Equipment
The tradition of grilling satay boosts sales of charcoal and BBQ gear. Portable grills, fire fans, skewers, and cooking stoves are increasingly sought after.
Demand typically surges from the night of Takbiran through several days after the festival. Beyond households, BBQ equipment is also purchased for family gatherings and communal meals.
- Plastic Bags and Meat Containers
Demand for plastic bags and food containers rises during meat distribution. Both festival committees and the public purchase additional packaging to distribute the meat.