Best Asia-Pacific ads seen at BBY

Best Asia-Pacific ads seen at BBY

YOGYAKARTA: In order to provide food for thought for the
advertising community in the province, some of the best ads in
the Asia-Pacific area are being exhibited at Bentara Budaya
Yogyakarta (BBY) until Nov. 28, 2004.

Jointly organized by the Association of Indonesian
Advertising Companies (PPPI), Kompas Daily, ARMA
Gallery Ubud-Bali and Selasar Sunaryo Art Space, the
exhibition will feature more than 200 ads. All are works that
received commendations during the recent Asia-Pacific Advertising
Festival (Adfest).

"Besides pictures, we are also exhibiting audiovisual ads
that spectators can enjoy during the exhibition," said
organizing committee chairman Totok Pujiyanto, adding that the
exhibition was being held to provide domestic advertising
companies with some good examples from which to learn.

"Compared with most ads here, which are mainly very verbose
and long-winded, the exhibited ads invite spectators to use their
own imagination to get the message. So, it's an opportunity to
learn from them," he said. -- JP