Becoming an Influential Woman, Pegadaian Director Receives This Award
Jakarta, CNBC Indonesia - Director of Marketing, Sales, and Product Development at PT Pegadaian, Selfie Dewiyanti, has received an award in the Women in Business Leadership category at the Women’s Inspiration Award 2026. This accomplishment solidifies her position as one of Indonesia’s influential female leaders.
The award serves as recognition of Selfie Dewiyanti’s dedication and leadership as Pegadaian’s Kartini, who is credited with bringing about significant changes by combining sharp business strategies with an empathetic approach, impacting the growth of the national financial industry and strengthening Pegadaian’s role as a house of gold for various gold needs, from investment and financing to asset management. Selfie stated that this award is not merely a personal achievement but the result of synergy and hard work from the entire Pegadaian family.
“This award is an acknowledgement of the extraordinary collaboration of all Pegadaian personnel. It reflects our spirit of togetherness in always providing the best products and services to the community and accompanying customers’ financial journeys with wholehearted service. I hope this appreciation can further nurture our spirit to continue dedicating ourselves, inspiring one another, and innovating in delivering relevant financial solutions,” said Selfie in her statement on Monday (11/5/2026).
It is known that the Women’s Inspiration Award 2026 demonstrates that female leadership plays a crucial role in shaping a more resilient and adaptive future for organisations. This success is expected to motivate more women in Indonesia to keep advancing, empowering themselves, and boldly taking strategic roles in the professional world.
“For Pegadaian, inclusive and empathetic leadership is key to maintaining customer trust. Through product development oriented towards community needs, Pegadaian is committed to continuing as an inclusive driver of the people’s economy, with the transformations currently being undertaken by the company to strengthen the gold ecosystem in Gold Bank Services as well as digital services through Tring! by Pegadaian,” she said.
“With an inspirational leadership spirit, Pegadaian is optimistic about continuing to enhance service standards and benefits for the wider community, to support national economic growth and realise the grand mission of Gilding Indonesia,” Selfie concluded.