Becoming a BRILink Agent Boosts Stationery Shop Profits

Gede Raka Wijaya did not expect that his role as a BRILink agent would provide additional income for Toko Aneka. He has been operating as a BRILink agent to complement his stationery shop since 2016.

At the time, Raka identified a community need for money transfer services. “I saw that people needed a place to transfer money,” he stated in a written release on Monday (21/9/2026).

Initially, Raka lacked complete information regarding the BRILink agency programme. Furthermore, his shop, located in Pejeng Village, Gianyar, Bali, was still focused on its core business of selling stationery. Nevertheless, he remained committed to becoming a BRILink agent.

Slowly but surely, the BRILink agency, which was initially quiet, gradually became known to local residents. People began visiting for money transfers, cash withdrawals, electricity bill payments, purchasing electricity tokens, paying instalments, and various other transaction needs.

According to Raka, many visitors require transfer services, especially as they do not always have the time or access to conduct transactions independently. The presence of the BRILink agent serves as a solution to these issues.

Raka claims that the number of transactions as a BRILink agent can reach hundreds per month, although the daily transaction value fluctuates.

Raka also noted the broader benefits of being a BRILink agent, such as helping the community access financial transaction services. Being a BRILink agent has also provided additional profits for his shop.

“Being a BRILink agent helps people send money, and my business also gains additional value,” said the 46-year-old man.

Hery Noercahya, Regional CEO of BRI Region 17 Denpasar, stated that the presence of BRILink agents is a vital part of expanding access to banking services within the community. Agents not only help the public perform various financial transactions more easily and locally, but also create opportunities for entrepreneurs to develop additional revenue streams from their existing businesses.

According to Hery, the Toko Aneka Tulis BRILink agency demonstrates how agents can adapt to local community needs. “By leveraging location and the trust built through their business, agents can provide banking services at the community level while strengthening the sustainability of MSME businesses,” he added.