Beauty Technology Presents Opportunity to Attract Tourists to Bali, Says Practitioner

Denpasar (ANTARA) - Medical practitioner Dr. Jesslyn Amelia, Sp.DVE, stated that the presence of the latest beauty technologies presents an opportunity to attract more tourists to Bali. “I had an experience last May where a patient from abroad came for a skin booster treatment and was surprised when I told them Bali now has XERF technology, a non-invasive skin-tightening method popular in America, Europe, and Australia. They were very enthusiastic,” Jesslyn said in Denpasar on Monday (29/6). According to her, this indicates that when trending technologies from developed countries enter Bali, they will be sought after by tourists already on the island or prospective patients who wish to undergo treatments while holidaying in Bali. This is especially true given that Bali’s tourism ecosystem is very supportive, with the government developing special economic zones for health to build a wellness tourism image. One of the latest beauty technologies to arrive in Bali is XERF, a machine with multi-frequency monopolar radiofrequency technology from America-South Korea. The head doctor at Elea Clinic Bali explained that this aesthetic machine operates on multi-frequency technology with 6.78 MHz and 2 MHz monopolar RF, which functions to tighten skin, reconstruct collagen, and improve skin quality from the topmost to the deepest layers. Dr. Jesslyn, who has researched various journals and personally tried the technology for a year, found reasons why locals and tourists are targeting this treatment. One reason is that the weather and activities in Bali cause many adult women to experience dark spots on the face and sagging skin with age, while women in their 40s and 50s today tend to remain active. “The ideal anti-aging treatment is needle-free, as not everyone is brave enough for injections, requires no downtime because activities in Bali, whether working or holidaying, are very dynamic, does not shrink facial fat, and is comfortable. This is what makes people seek out XERF technology even abroad,” she said. She therefore seized the opportunity to bring XERF to Bali with a machine investment value reaching Rp2 billion. Vice President of idsMED Aesthetics Indonesia, Andy Raharja, as the machine provider, added that the investment value for beauty technology is promising for a market that is growing 15 percent annually. Moreover, when this global innovation is presented in Bali, a destination for international tourists with high purchasing power, they will access it here, along with local and domestic communities. “Not only tourists, but local people are also active and require specific treatments in Bali, so we can become a centre for medical and aesthetic tourism. Patients in Bali or those coming to Bali no longer need to fly to Korea or Thailand, but can take care of themselves while on holiday here,” he said. Sanly Liu, Miss Universe Indonesia 2025, had the opportunity to try the XERF technology in Bali. Speaking to the media, the influencer and beauty titleholder admitted she was initially surprised because the treatment with the square-shaped machine did not take long. Moreover, unlike previous treatments she had undergone in Indonesia that caused facial redness post-procedure, this technology did not, so she believes this innovation is very much needed and has great potential as it is available in Bali.