BCA Syariah Launches 'Sahabat Berkahmu' to Mark its 16th Anniversary
Editor
JAKARTA, KOMPAS.com - As it enters its 16th year, PT Bank BCA Syariah has introduced a new brand proposition entitled ‘Sahabat Berkahmu’ (Your Blessed Companion) as an effort to strengthen its connection with customers amidst the company’s business growth. This step is being taken in line with the growth of assets and the strengthening of services that continue to be expanded in various regions of Indonesia.
As of April 2024, BCA Syariah’s total assets reached IDR 19.9 trillion, or a growth of 18.1 percent compared to the same period last year. The strengthening of services is also supported by 79 branches spread across various major cities in Indonesia.
President Director of BCA Syariah Yuli Melati Suryaningrum said that for 16 years, the company has been striving to accompany the financial journey of the Indonesian people.
“For 16 years, we have accompanied the financial journey of the Indonesian people,” said Yuli in an official statement, Friday (May 15, 2024).
According to her, ‘Sahabat Berkahmu’ is an affirmation that BCA Syariah wants to be present closer to customers, not only in financial transactions, but also in every effort to achieve a better and more blessed life.
“In the future, we want to be more involved, not only in transactions, but in every effort of customers to achieve a better and more blessed life,” she said.
The application was developed as a digital transaction solution that integrates daily banking needs, worship planning, to Sharia investment in one platform.
In addition, BCA Syariah is also expanding its network of partnerships with various Islamic institutions and communities. New collaborations have been carried out with the Istiqlal Mosque and the Bintaro Jaya Grand Mosque, in addition to strengthening collaboration with existing partners.
This step is said to be an effort to strengthen the company’s presence in the community.
On the other hand, BCA Syariah is also expanding its reach to new segments, including young people. This effort is carried out through Sharia financial literacy education programs and various community activations that are considered relevant and inclusive.
The video features a variety of stories from various backgrounds that affirm that blessings can be felt by anyone and BCA Syariah wants to be present as a companion in various stages of customers’ lives.
Senior Vice President of Funding, Services and Marketing Communications of BCA Syariah Mia Rahma Amalia said that the concept of a companion carried by the company is realized through its presence in various spaces of customer activity.
“Being a companion means being present where customers are, in their applications, in their mosques, in their communities, and in every stage of their life journey,” said Mia.
According to her, this is part of strengthening BCA Syariah’s role in the community.
Meanwhile, Yuli emphasized that this step is the beginning of strengthening the company’s role in accompanying the community.
“This is the starting point for strengthening BCA Syariah’s role in the community,” said Yuli.
“As long as there are steps taken and hopes pursued, we will always be there as a companion,” she concluded.
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