Wed, 09 Aug 2000

Barring direct investment in Internet unwise

By Zatni Arbi

JAKARTA (JP): As the Internet penetrates everyone's life, one of the major phenomena that it brings is the dot-coms that offer almost any conceivable type of goods and services through the web of sites: books, CDs, toys, computers, clothes, groceries, houses, airline tickets, cars, information, late-breaking news, you name it. The "com" itself stands for the word "company", and thus we have Internet companies such as amazon.com, ebay.com and etrade.com.

Why do people choose to do business on the Internet? Because it enables them to efficiently reach a global market that, according to statistics, already consists of 289.78 million Internet users all over the world. Dot-coms represent another fundamental global revolution, and the Internet is the vehicle. Therefore, when a government thinks it should do something to slow it down, something must be wrong.

While the Indonesian government's decision to stop foreign direct investment in Internet companies (e-commerce, portals, etc.) in Indonesia is still blurry at the moment, as Presidential Decree No. 96/2000 has not been made officially public, it should be made absolutely clear right away that any such intention would only take the country into a collision course with the trends of the Internet era. Worse, in the long term, it is our own nation that would be the loser. Yet, as The Jakarta Post reported on Aug. 7, the word is that the government is doing just that.

There is a problem of definition to begin with. The policy seems to confuse Internet and multimedia. These are two different things. An Internet company does not have to be a multimedia company, and vice versa. The Post reported that there was no mention of Internet and dot-com in the new ruling. If that is the case, we will have a less than sufficient basis for including dot-coms in the negative list for foreign direct investment.

The Internet is a fast-changing environment and the world is still grappling with its ramifications. Therefore, if we put the brake on the so-called "foreign invasion" that has actually contributed positively to our understanding of the Internet, where else will we have the opportunity of gaining hands-on experience of how the Internet smorgasbord really work?

In Indonesia, the existing dot-coms such as detik.com, astaga.com, indoexchange.com, wetmarket.com, catcha.co.id, all have given us the opportunity to increasingly participate in the world. In fact, most of them are backed by foreign investors.

However, no matter how strong their financial backing is, there is always a level playing field for everybody, as on the Internet no one will know how small or how big a company really is. What matters most is the products and services being offered -- and a sound business plan to drive the business. Therefore, official statements such as "giving more space to local players to grow" sound so "un-Internet".

Besides, these dot.coms have also served as an educational institution for a lot of people. It is believed that 80 percent of the Internet content is still in English. Therefore, working in an Internet-based company with foreign bosses will provide an unparalleled opportunity for a lot of our own young, budding professionals to master the language. For them, it is a kind of paid, on-the-job training unavailable in a local company.

It is true that many dot-com companies here have been known for luring away the best talent from local business organizations with irresistible salaries and other benefits. Offers up to four times the previous salary have not been uncommon. However, while this may set the "wronged" organization back, as they will have to recruit and retrain new employees, the huge salaries will go a long way for the newly hijacked dot-comers and new job opportunities will become available for others.

Where else can our young professionals experience a more competitive working environment than in a dot-com company? Where else can they learn to meet deadlines set not by their bosses but, instead, by their competitors? Where else can they better learn that huge income also equals hard work?

And, most importantly, our government should fully understand that geographical location does not matter at all in the Internet economy. The government can ban foreign investors from setting up dot-coms in Jakarta, but they can always operate from Singapore, Kuala Lumpur, Bangkok or Manila and still access the market of 210 million people that we have been touting. Worse, this may eventually lead to yet another brain drain exodus, as these dot- com companies, being barred from investing here, may end up luring our brightest talents to their cities.

Clearly, banning foreign direct investment in Internet-based businesses from entering Indonesia would be another hastily conceived policy with tragic consequences, and sadly we have had far too many of these already.

On the other hand, once our young professionals graduate from the training camp of the foreign-backed dot-com companies, they will be a very different breed of Indonesians. They will become totally prepared for the competitive environment of the global market. With their ability to speak English, a couple of years of work experience in a fast-paced, highly dynamic working environment and a global outlook, they will be able to build their own internet business powerhouses.

Hasn't there been ample evidence that Indonesians are just as capable and as entrepreneurial as any foreigners, and isn't it time we had true faith in our own young professionals?

And, now, should we deprive them of such an unprecedented opportunity for advancement in their life with the myopic decision to protect "local players"?

The writer is a regular contributor of IT articles to The Jakarta Post.