Bappenas aims for higher added value in halal ecosystem

The Director of Sharia Economy and State-Owned Enterprises at the National Development Planning Agency (Bappenas), Rosy Wediawaty, stated that the agency aims for the halal ecosystem to generate higher added value.

“We want the halal ecosystem to not only grow domestically but also to produce higher added value, stronger competitiveness, increased exports, and wider access to international markets,” she said during the Halal Start-Up Connect 2026 | Road to International Halal Summit agenda in Jakarta on Monday.

On this occasion, she explained that the development of the Sharia economy is supported by several key priorities, ranging from strengthening the halal industry and halal Micro, Small, and Medium Enterprises (MSMEs), to developing the halal product ecosystem and exports, as well as strengthening Sharia finance.

Rosy noted that the Sharia economy is expanding rapidly due to the acceleration of digital transformation and the discovery of new business models across the entire halal value chain.

In this context, halal start-ups are considered to play a crucial role in developing innovative solutions, increasing efficiency, expanding market access, and connecting businesses with customers throughout the halal ecosystem.

However, she continued, innovation alone is insufficient because start-ups also require access to financial institutions, markets, technology, networks, and strategic partnerships to grow their businesses.

“This is where Halal Startup Connect can make an important contribution. This platform aims to connect halal start-ups with investors, financial institutions, corporations, and strategic partners,” she revealed.

The Director of Sharia Economy and SOEs at Bappenas emphasised that the agency’s goal is to build a halal ecosystem that is innovative, productive, inclusive, competitive, and increasingly connected to the global market.

“I believe that halal start-ups connected through the Halal Startup Demo Day 2026 can serve as an important bridge between innovation and investment, start-ups and industry, and the Indonesian halal ecosystem and the global halal economy,” said Rosy.