Bank Sumut opens Jakarta branch

Bank Sumut opens Jakarta branch

JAKARTA: In an effort to attract more customers and serve a
wider community, Bank Sumut, formerly known as North Sumatra
Development Bank, opened its first Jakarta branch in Senen,
Central Jakarta on Thursday.

Bank Sumut President Director Gus Irawan said that after
establishing a strong footing in North Sumatra and surrounding
provinces, the bank decided to play a greater financial role in
the country.

"We are in a very good condition as Bank Indonesia has
categorized us as a healthy bank. We are very profitable and have
had continual growth in recent years. But Jakarta is the center
of the country's financial activity so we must have a branch
here," he said before the launching ceremony.

Gus said that they picked Senen as the location of their first
branch in the capital because a survey conducted recently by the
bank showed that many people from North Sumatra live and do
business in the area.

"We believe that they are a captive market. We will capitalize
on their emotional attachment to North Sumatra to attract
customers," he said.

The bank has total assets of Rp 4.36 trillion, with a total
profit of Rp 100.75 billion at the end of September. --JP