Bank Raya Launches Raya Poin Auction to Boost Customer Transactions

As a digital bank under the BRI Group, Bank Raya continues to promote digital banking adoption through various programmes, one of which is the Lelang Raya Poin. This programme, in partnership with Dinomarket, offers a range of products from smartphones and laptops to household electronic devices, with payment made using the Bank Raya Visa Digital Debit Card. The Lelang Raya Poin is held every first week of the month until January 2027. Customers automatically earn Raya Poin through various transactions on the Raya App, including account opening and initial deposits, BI-Fast transfers, e-wallet top-ups, QRIS payments, and increases in average monthly balances. Accumulated points can be redeemed directly through the Raya Poin feature in the app for a variety of reward options, or exchanged for auction vouchers to participate in the Lelang Raya Poin. Bank Raya’s Business Director, Kicky Andrie Davetra, stated that the Lelang Raya Poin has become a highly anticipated event for Bank Raya customers across Indonesia because it offers a range of attractive rewards. “We want every customer to have an enjoyable experience when using the Raya App, in addition to benefiting from practical financial management through the various features available,” he said. Since its launch in May 2026, the Lelang Raya Poin has received a positive response from customers. Several products have been won at very attractive prices, including a 43-inch Smart TV, a voucher worth Rp1,000,000, an air purifier, and precious metals. This achievement demonstrates that the Lelang Raya Poin is a popular loyalty programme, providing opportunities to obtain various attractive prizes at competitive prices while simultaneously encouraging increased utilisation of digital services and transactions through the Raya App. “We hope the public will always look forward to and enjoy the excitement of the programmes we offer to our customers. Through Raya Poin, we aim to promote more inclusive utilisation of digital financial services, while providing an enjoyable banking experience for all Bank Raya customers,” he added.