Bank Raya Launches Raya Poin Auction to Boost Customer Transactions

As a digital bank part of the BRI Group, Bank Raya continues to drive digital banking adoption through various programmes, one of which is the Lelang Raya Poin (Raya Point Auction). This programme, in collaboration with Dinomarket, offers various products ranging from smartphones and laptops to household electronic devices, with payments made using the Bank Raya Visa Digital Debit Card. The Raya Point Auction will be held every first week from now until January 2027.

Customers automatically earn Raya Points through various transactions within the Raya Application, including account opening and initial deposits, BI-Fast transfer transactions, e-wallet top-ups, QRIS payments, and increases in average monthly balances. The points collected can be redeemed directly through the Raya Point feature in the Raya Application for various available rewards, or exchanged for auction vouchers to participate in the Raya Point Auction.

Bank Raya’s Business Director, Kicky Andrie Davetra, stated that the Raya Point Auction is a highly anticipated moment for Bank Raya customers across Indonesia because it presents various attractive rewards. “We want every customer to have an enjoyable experience when using the Raya Application, alongside certainly feeling the benefits of managing finances practically through the various available features,” he said.

Since its launch in May 202_ [Note: Source text says 2026, likely a typo for 2024], the Raya Point Auction has received a positive response from customers. Several products have been won at very attractive prices, including 43-inch Smart TVs, vouchers worth IDR 1,000,000, air purifiers, and precious metals.

This achievement demonstrates that the Raya Point Auction is one of the loyalty programmes favoured by customers, as it provides opportunities to obtain various attractive prizes at competitive prices, while simultaneously encouraging increased utilisation of digital services and transactions through the Raya Application.

“We hope the public will always look forward to and enjoy the excitement of the programmes we present to our customers. Through Raya Points, we want to encourage more inclusive use of digital financial services, while providing an enjoyable banking experience for all Bank Raya customers.”