Bank Muamalat prioritises customer experience to enhance service quality

Jakarta (ANTARA) - PT Bank Muamalat Indonesia Tbk has expressed its commitment to placing customer needs and experiences at the heart of its service quality improvements, as reflected in the theme “Think Customer” in conjunction with National Customer Day (Harpelnas) 2026.

SEVP Operations of Bank Muamalat, Dedy Suryadi Dharmawan, stated in Jakarta on Friday that customers are considered partners in Bank Muamalat’s journey towards achieving a blessed financial migration (hijrah). Consequently, the company positions customers as the centre of innovation to create high-quality products and services that adhere to Sharia principles.

“Celebrating National Customer Day this year, we are presenting a series of appreciations as a form of gratitude for the trust and loyalty of our customers, who have been an essential part of Bank Muamalat’s journey,” said Dedy.

One form of this appreciation includes the screening of a CEO Greeting Video, which conveys thanks to customers, as well as a Loyal Customer Testimonial Video, featuring the experiences and impressions of clients using Bank Muamalat’s products and services.

Dedy noted that the screening of these two videos is part of the company’s efforts to build closer and more meaningful communication with its customers. “This also reaffirms our commitment to continuously provide quality services and a banking experience that meets customer needs,” Dedy added.

In conjunction with National Customer Day, the company is also conducting several other activities, such as Customer Voice, a Service Improvement Challenge, and the socialisation of Service Greeting. These steps aim to strengthen the service culture and encourage Muamalat employees to express ideas and innovations oriented towards the customer.

At the peak of National Customer Day on 4 September 2026, the company organised a ‘Service Day at Branch’, featuring the presence of senior leaders at branch offices to interact with customers, express appreciation, and gather feedback regarding their experiences using Bank Muamalat’s services.

Through this series of National Customer Day 2026 activities, the company is determined to continue providing services that are safe, comfortable, and easy, providing blessings in every step of the journey alongside its customers.