Bamsoet Says Salon and Spa Business Has Great Potential to Drive Economy
Member of the Indonesian House of Representatives from the Golkar Party faction, as well as the 15th Speaker of the People’s Consultative Assembly and Vice Chairman of the Indonesian Chamber of Commerce and Industry, Bambang Soesatyo, has expressed appreciation for the thanksgiving ceremony and soft opening of Sang Dewi Salon & Spa on Jalan Hang Lekiu, Kebayoran, South Jakarta.
Bamsoet assessed that the salon and spa business has significant business potential because fitness and personal care have become part of the needs of modern society, while also opening opportunities for the growth of entrepreneurship, job creation, and the development of the creative economy.
“I fully support the opening of Sang Dewi Salon & Spa because it opens up new business space, creates jobs, and provides beauty and personal care service options for the public. I hope Sang Dewi Salon & Spa can grow large and professional, and become one of the public’s main salon choices in the beauty sector,” said Bamsoet in his statement on Wednesday (26/8/2026).
He made the remarks while attending the thanksgiving ceremony and soft opening of Sang Dewi Salon & Spa in Jakarta on Wednesday (26/8).
The 20th Speaker of the House of Representatives and 7th Chairman of House Commission III explained that the development of Indonesia’s beauty industry has been progressing quite rapidly. The Ministry of Industry recorded that the number of domestic cosmetics industries increased from 1,292 in 2024 to more than 1,500 by the end of 2025. Around 90 per cent of these are small and medium-sized industries.
The export value of the cosmetics industry, Bamsoet continued, also increased from around US$417 million in 2024 to US$473.8 million in 2025. This increase shows that demand for products and services related to beauty and personal care continues to grow, both domestically and abroad.
“Market growth must be followed by quality improvement. We must not view the beauty industry solely as a business that sells appearance. It must include safety standards, workforce competence, cleanliness, comfort, the use of appropriate products, and compliance with regulations. Consumers are now increasingly critical and have many choices. They will return to places that can provide consistent and trustworthy service,” said Bamsoet.
In addition, the Vice Chairman of the Golkar Party and Vice Chairman/Head of the State Defence Agency of FKPPI added that the beauty industry has a considerable economic multiplier effect. The growth of the salon and spa business can create jobs for hair stylists, beauticians, spa therapists, administrative staff, marketing personnel, and other supporting workers.
He said partnership opportunities are also open with local cosmetics producers, suppliers of hair and body care products, small and medium enterprise players, and content creators.
“Every growing business will create demand for labour, suppliers, and various supporting services. If managed well, the beauty business can become an example of how the service sector and creative industries work together to create economic value. Moreover, most of our cosmetics industry players are small and medium-sized industries, so the space for new entrepreneurs remains wide open,” concluded Bamsoet.