Bali Regional Secretary Wants Nature Run Events to Rotate Across Tourist Destinations

Bali Regional Secretary Dewa Made Indra wants open-air running events, such as the Bali Tourism Run in Jatiluwih Village, to rotate their locations from one tourist destination to another. “The idea from the Asita (Association of Indonesian Tour and Travel Agencies) chairman is for the next event to be held in Besakih; we will discuss it further. Governor Bali has already provided the guidance that we must move from one tourist destination to another, starting with premier destinations that represent the harmony between humanity, culture, and nature,” he said. Speaking in Tabanan on Sunday, the Regional Secretary stated that ahead of the 100th anniversary of Balinese tourism in 2027, it is important for the Bali Provincial Government and the tourism industry to move from one destination to another to continuously promote the diverse attractions on offer. He noted that Bali possesses many tourist attractions, yet not all are popular and many remain unknown to both Indonesian and international visitors. “Through this Bali Marathon, we introduce to tourists, both foreign and domestic, that hopefully the future will be even better,” he remarked. Jatiluwih was chosen as the initial location because it is a perfect symbol of Bali’s harmony between nature, people, and culture, in line with the quality tourism concept being offered. The Bali Provincial Government views the choice of a running event to promote tourism as apt, since sport tourism activities are currently popular among many groups. “We must continue to be creative in developing new tourism events, one of which is running because it is trending. Jatiluwih is the starting point for that, which is why we begin here. We want to send the message that this is Balinese tourism—not merely tourism seeking economic profit, but one that must continually place our cultural roots and environment at its core,” he said. The Bali Tourism Run also generates a multiplier effect for businesses around Jatiluwih Village, such as accommodation and local micro, small, and medium enterprises, while simultaneously demonstrating to visitors the commitment to preserving a destination designated as a UNESCO cultural heritage site. “This is our commitment to maintaining Bali as a world-class destination that upholds nature and sustainable culture. It is a driver for the tourism and economic sectors; we attract tourists with longer stays and higher spending so that the economic impact is widely felt by the community,” said Winastra.