Back to local names

Back to local names

From Kompas

The use of foreign names for real estate complexes was severely criticized by linguists and those concerned about the national language around 1995, and as a result developers changed a lot of English names to Indonesian.

In consequence, such names as Cikarang City, Lippo City, Citra City, BSD City, Raffles Hills and Sentul Hills became Lippo Cikarang, Lippo Karawaci, Citra Raya, BSD Kota Mandiri, Bukit Raffles and Bukit Sentul.

After almost a decade, the name BSD City is now appearing again in newspaper ads and TV commercials. As an Indonesian citizen, I am disappointed by this.

Therefore, I would like to appeal to those in the real estate business and property developers to once again use Indonesian for when naming their products.

MS. HIDAJAT Tangerang, Banten