Ayam Merak's promotion

Ayam Merak's promotion

From Media Indonesia

Each pack of Ayam Merak coffee I buy from my neighborhood warung states: "Exchange three signed wrappers of this product for one box of Megah instant noodles". But in reality, the promotion is nonsense. It is impossible to make the exchange. My warung never gets an allocation of Megah instant noodles (presents from the distributor).

This is my second disappointment after an experience in 1996 when Ayam Merak had a similar promotional drive, with glasses and bowls as presents. Then, the distributor never gave the goods to my neighborhood warung.

I have been buying Ayam Merak coffee for decades and have never changed brands. It is regrettable that Ayam Merak has to disappoint its many customers. But the company is perhaps afraid of its competitors so it feels it needs this kind of promotion.

Ayam Merak should trust customers such as me. As long as it does not change the quality of the product (although the price may continuously increase) I will never resort to other brands of coffee. It should not launch promotional drives without meeting its obligation. The problem is not the economic value of the presents offered but the aspect of deception at the cost of consumers. I appeal to the Ayam Merak company to pay attention to this matter.

HUMAM SANTOSA CHUDORI

Tangerang, West Java