Automotive Market Slows, Honda Cuts 2026 Sales Target
BANDUNG, KOMPAS.com — Honda Bandung Center (HBC) has lowered its car sales target for the West Java and Banten regions in 2026, in line with the current condition of the automotive market, which is not yet fully recovered.
“The 2026 target is lower than in 2025 due to economic conditions and other factors, so Honda Prospect Motor (HPM) has lowered the target,” said HBC’s Director of Operations, Iwan Tjandradinata, to Kompas.com on Wednesday (25/2/2026).
Iwan explained that Honda’s sales in the West Java and Banten regions throughout 2025 reached 7,700 units.
According to him, the reduction in the target is a more realistic strategy given current market conditions.
For this year, the largest target remains the Brio, accounting for 60%, followed by the HR-V at 18%, WR-V at 10%, BR-V at 8%, and others.
In addition, model refreshes and electrification will be Honda’s main focus in 2026 to boost sales.
Some of the model refreshes planned for 2026 include the CR-V hybrid, WR-V, and BR-V N7X.
He added that Honda’s current strategy is also focused on electrification as part of future product development.
With the launch of the refreshed models in the second week of this month, Iwan hopes that sales will increase in the lead-up to Eid al-Fitr.
“This is only the second week, hopefully sales will increase sharply 10 days before Eid. However, compared to the same period last month, there has been an increase in sales,” he said.
“The signs of a significant increase in sales are not yet visible. January was good, ranking second after Toyota, hopefully it can be maintained until the end of the year,” he said.
In addition to model refreshes, Honda has also seen a positive response to the launch of the Honda Prelude.
However, the availability of units is still limited due to global distribution.
The high demand for the model is also occurring in Japan, its country of origin, as well as in several other countries that received the model earlier.
This situation makes global distribution limited, including for the Indonesian market in the first year.
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