Aussie citrus to flood market

JAKARTA (JP): Australian citrus fruit producers announced yesterday a major export campaign, designed to boost the number of Australian oranges sold in Indonesia.

The campaign is aimed at increasing Australian citrus exports by more than 100 percent to US$15 million in value by the year 2000.

Total Australian horticultural exports in 1992/1993 were worth A$429 million (approximately US$321 million) of which A$25.7 million was to Indonesia.

The campaign, which will be spear-headed by the Australian Horticultural Corporation (AHC), will include a series of development and promotional activities such as promotions through press and television advertising.

One of the strategies proposed is that of branding the fruit with the new "Australian Fresh" logo.

AHC Marketing Manager Brian Hall said that Indonesian consumers would soon enjoy two main orange varieties: Valencias and Navels.(yns)