Aussie citrus to flood market

Aussie citrus to flood market

JAKARTA (JP): Australian citrus fruit producers announced
yesterday a major export campaign, designed to boost the number
of Australian oranges sold in Indonesia.

The campaign is aimed at increasing Australian citrus exports
by more than 100 percent to US$15 million in value by the year
2000.

Total Australian horticultural exports in 1992/1993 were worth
A$429 million (approximately US$321 million) of which A$25.7
million was to Indonesia.

The campaign, which will be spear-headed by the Australian
Horticultural Corporation (AHC), will include a series of
development and promotional activities such as promotions through
press and television advertising.

One of the strategies proposed is that of branding the fruit
with the new "Australian Fresh" logo.

AHC Marketing Manager Brian Hall said that Indonesian
consumers would soon enjoy two main orange varieties: Valencias
and Navels.(yns)