AtlasGo and Sun Motor Mitsubishi Open New Chapter in AI-Based Sales
AtlasGo has marked a new chapter in its journey by emerging as a provider of an AI-powered sales intelligence and customer behaviour analytics platform. The local technology company, which has been operating since 2018, has also partnered with Sun Motor Mitsubishi as one of the early implementations of DealerView, paving the way for broader AI utilisation in Indonesia’s automotive industry.
Indonesia’s automotive industry has entered a new era of competition. More than 50 vehicle models have launched in the past year, forcing dealers to adapt to rapid product development, increasingly digital consumers, and the demand to measure marketing spend effectiveness. AtlasGo is present to answer these challenges.
David Kusnadi, Co-Founder & CTO of AtlasGo, believes that the joining of Wasudewan, former CEO of Rumah123, brings a fresh perspective to the company. With experience building and scaling digital platforms in the property industry, Wasudewan is entrusted with accelerating AtlasGo’s business across sectors, from property to automotive.
Wasudewan acknowledged that his decision to join AtlasGo was driven by the belief that many companies still allocate large marketing budgets without being able to accurately measure the most effective sources of leads.
“AtlasGo exists to bridge the gap between marketing spend and measurable sales results, while also becoming a solution that various industries in Indonesia have long needed,” said Wasudewan.
AtlasGo is currently developing two main solutions: DealerView for the automotive industry and ProperView for the property sector, which is already used by several developers in Indonesia.
Wasudewan emphasised that AtlasGo is not merely building tools, but delivering technology that enables every company investment in the sales process to be measured, optimised, and converted into higher returns.
The collaboration between AtlasGo and Sun Motor Mitsubishi is based on the need for technology that can address the automotive industry’s challenges, from marketing budget effectiveness and product knowledge complexity to increasingly digital consumers.
Through DealerView, AtlasGo provides a virtual showroom, buyer intent tracking, lead management, sales attribution, and an AI Assistant within a single ecosystem.
General Manager Operational of Sun Motor Mitsubishi, Rudi Rimawan, considers DealerView not just a tool, but a strategic partner that helps the sales team work smarter amid intensifying competition.
For AtlasGo, the partnership with Sun Motor Mitsubishi serves as tangible proof of market acceptance. Having been tested in the property industry, the expansion into automotive demonstrates that its AI sales intelligence solution can address complex sales needs across various sectors.
AtlasGo is preparing to expand into other industries that still face gaps between marketing, sales, and data. Its development focus is on strengthening AI capabilities to boost sales team productivity.
With a technology foundation dating back to 2018 and the support of strategic partnerships, AtlasGo aims to become the intelligence layer behind modern sales processes in Indonesia.
“We are not selling technology. We are solving an old problem: why large marketing budgets have failed to reveal the best sources of leads for sales teams. Together with Sun Motor Mitsubishi, we are proving that this solution can be implemented today,” Wasudewan concluded.