Atalanta unveils new logo

The Italian Serie A club Atalanta has unveiled a new logo that will be used from the 2026/27 season, a visual symbol designed to fuse tradition, international recognition and a vision for the future. Quoted from the club’s official website on Saturday, the update is driven by the owners’ wish to further strengthen Atalanta’s brand while preserving the values that have always connected the club with the city of Bergamo and its supporters. The journey towards the creation of the new crest is described through statements from the owners and Pernice Comunicazione, the agency responsible for its design and creative development. The logo change is a collaborative process meant to shape a contemporary and essential identity aligned with the club’s ambitions. Club president Antonio Percassi said Atalanta has a long story made of hard work, joy, athletes, shirts soaking wet with sweat and passionate supporters. “This is also a story of Bergamasque identity, reflected in the emblems that have marked various eras across almost 120 years of Atalanta’s history. We decided to emphasise it further, to be instantly recognised. This is Atalanta’s new emblem. History. Identity. Values. Future,” Percassi said. Meanwhile, Atalanta CEO Luca Percassi explained the decision was driven by hard work and the enthusiasm to play exciting football. “We know how important it is for our fans to recognise our values in the colours of our kit and to feel truly part of Atalanta’s identity. The Atalanta profile is clear, sharp and unmistakable. There is a part of Atalanta in each one of us,” Luca said.