At Money20/20 Asia, EurewaX Showcases Latest Innovations

Singapore and Bangkok, (ANTARA/PRNewswire) - At the Money20/20 Asia event, several leaders from financial institutions repeatedly questioned EurewaX’s business model: “So you just provide the product, without directly engaging with our merchants?” This is not the first time EurewaX has faced such questions. On the first day of Money20/20 Asia, the Singapore-based AI-powered cross-border payment cloud platform forged strategic partnerships with several financial institutions. Almost every partner raised similar queries. Shadow of Being Sidelined from the Business Ecosystem For local banks and payment institutions, the issue is not the number of customers, but cross-border reach. They face high costs if they build systems independently. On the other hand, they risk losing customers when relying on third-party gateways. The pattern of “partnering then being sidelined” makes financial institutions in Southeast Asia cautious. Although they need cross-border solutions, they tend to be careful in selecting service provider partners. Support Solutions Working Behind the Scenes EurewaX addressed these challenges at the Money20/20 Asia event. The model offered by EurewaX is quite simple: financial institutions can build and develop their own payment products using the EurewaX platform, while EurewaX provides the core technology and regulatory compliance mechanisms. “We do not engage with our clients’ customers,” said Lee, CTO of EurewaX. “End users only see the services from those institutions, while we continue to work behind the scenes.” This approach emphasises brand separation, clear customer ownership, and tiered risk isolation. Partners are free to combine product modules according to their needs. On the other hand, EurewaX acts as a technical support provider without involvement in business decisions. “This is the model we’ve been looking for,” said Lawrence Tang, Founder of MoneyPasar, after formalising the partnership. “We now have the necessary technology without turning potential partners into future competitors.” Lower Technology Costs, Broader Merchant Reach AI-based risk control systems also took centre stage. As the number of sub-merchants served increases, complexity grows—but the intelligent risk management system keeps it under control. “Supported by EurewaX’s modular cloud platform, we can access world-class payment capabilities at very low costs, allowing us to focus on serving customers,” said Adrin Manohar, Co-founder of the Singapore-based cross-border payment company, MoneyPasar. Amid concerns about being abandoned by business partners, the commitment to non-competition emerges as an increasingly rare competitive edge. A strong foundation truly works behind the scenes. SOURCE: EurewaX