Astra's Market Share Drops to 49 Percent, Chinese Brands Increasingly Threatening
JAKARTA - The dominance of the Astra Group in the national automotive market is facing pressure. According to data from the Indonesian Automotive Industry Association (Gaikindo), Astra’s market share for the period January to April 2026 fell to 49 percent.
This figure is lower than the same period last year, which ranged from 51 percent to 56 percent per month.
Over the first four months of 2026, Astra’s total car sales reached 143,365 units. Meanwhile, the total domestic market stood at 289,787 units, up 12 percent compared to the same period last year.
Astra’s largest sales contributors remain Toyota and Lexus, with a total of 86,574 units. Daihatsu contributed 48,280 units, Isuzu 8,250 units, and UD Trucks 261 units.
Head of Corporate Communications for Astra, Windy Riswantyo, stated that Astra’s sales growth is supported by commercial vehicles and new hybrid models.
“Astra’s vehicle sales growth in the January to April 2026 period is supported by increased sales in the commercial vehicle segment, particularly from our flagship Daihatsu Gran Max model, which supports consumer mobility and business activities,” Windy said in her statement on Monday (11/5/2026).
According to her, in addition to commercial vehicles, sales contributions are also starting to come from electrification models, which have recently become increasingly popular among domestic consumers.
“Additionally, the Toyota Veloz Hybrid, launched at the end of last year and deliveries to consumers beginning in February 2026, has also supported sales growth,” she said.
On the other hand, non-Astra brands are showing increased aggressiveness. Mitsubishi recorded sales of 35,367 units over January-April 2026, while Suzuki reached 24,154 units.
The greatest pressure comes from Chinese-origin brands, particularly BYD and Denza. Their combined sales reached 19,247 units in just the first four months of this year.
This achievement even surpasses Hyundai’s sales of 6,308 units, Wuling’s 5,178 units, and Chery’s 4,348 units in the same period.
In addition to rising competition from non-Astra brands, the automotive market is also experiencing changing trends. Consumers are now tending towards electrified vehicles and models with more complete features.
This is evident from the decline in low-cost green car (LCGC) sales. National LCGC sales in January-April 2026 only reached 37,823 units, down 22.9 percent from the same period last year, which was 49,068 units.