Astra Supports Gede Pangrango Village in Developing Local Tourism and MSMEs
The development of the Astra Gede Pangrango Prosperous Village is being carried out through collaboration between the community and various stakeholders. One such method is through the Desa Sejahtera Astra programme by PT Astra International Tbk (“Astra”), which supports the development of village potential across the fields of health, education, environment, and entrepreneurship.
Chief of Corporate Affairs at Astra, Boy Kelana Soeblar, expressed his confidence that every village possesses unique potential that can be developed according to the needs of the local community. Therefore, Astra is committed to encouraging the strengthening of independence and the management of local potential in the Astra Gede Pangrango Prosperous Village to ensure sustainable benefits.
“Through Desa Sejahtera Astra, we believe every village has potential that can be developed according to its characteristics and needs. In the Astra Gede Pangrango Prosperous Village, Astra together with the community continues to encourage the development of local potential through various sectors, ranging from health, education, and the environment, to entrepreneurship. Astra hopes this collaboration can strengthen independence while ensuring that the natural potential and resources owned by the village can provide sustainable benefits,” Boy stated in a written release on Wednesday (30/09/2026).
Support in the health sector is realised through the strengthening of Posyandu (integrated healthcare centre) services and the implementation of routine check-ups at the local Puskesmas (community health centre). Meanwhile, in the education sector, children are provided with platforms to develop creativity through arts and music activities, such as angklung and drum bands.
Efforts to maintain environmental sustainability run alongside the development of residents’ creativity through household waste management. One innovation involves the utilisation of PVC pipe waste, which is transformed into useful miniature vehicles.
The entrepreneurship sector continues to be driven through the processing of local natural products, such as sapodilla fruit processed into sambal, as well as the development of palm sugar commodities by MSMEs. Additionally, nature-based tourism potential is being optimised through river tubing attractions and village exploration tours based on the area’s natural wealth and village character.
In addition to nature tourism and village exploration, this village also features flagship programmes including tourism packages, waste management, stunting prevention, and Arumba music. Gede Pangrango Village has also been recognised with the Indonesia Tourism Village Award from 2021 to 2024, as well as the National Proklim (Climate Change Adaptation) Award (Main Category) in 2024.
Through Desa Sejahtera Astra, Astra and the community of Gede Pangrango Village are working to ensure that these potentials continue to grow and provide sustainable benefits. This collaboration is a tangible manifestation of the company’s commitment to supporting the Sustainable Development Goals (SDGs) while simultaneously promoting the welfare of the Indonesian people.