Astra Strengthens Business Strategy Amid Economic Dynamics
PT Astra International Tbk continues to strengthen its strategic business direction amidst market dynamics, macroeconomic conditions, and geopolitical developments that present new challenges for the business world. This strategic reinforcement is aimed at improving the quality of the business portfolio while simultaneously driving company growth and providing added value to stakeholders.
Windy Riswantyo, Head of Corporate Communications at PT Astra International Tbk, stated that Astra has been sharpening its strategic direction since May 2024, focusing its business on three core sectors: automotive, financial services, and mining and heavy equipment solutions.
“As we all know, since May 2024, Astra has sharpened its strategic direction by focusing its business on three core businesses, namely automotive, financial services, and mining and heavy equipment solutions,” said Windy during the Astra Media Day 2026 event at Menara Astra, Jakarta, on Wednesday (23/09/2026).
According to Windy, this strategy is expected to strengthen the quality of Astra’s business portfolio while increasing capital efficiency. Consequently, the company can create profit growth and added value for all stakeholders.
“We hope this strategy can strengthen the quality of Astra’s business portfolio and increase capital efficiency, resulting in profit growth and added value for all stakeholders,” Windy added.
Windy noted that open communication and strong relationships between the company and the media are becoming increasingly important amidst these dynamics. For Astra, the relationship with the media is part of the effort to build trust throughout the company’s journey and development.
She explained that Astra Media Day is a routine activity organised by Astra to serve as a space to strengthen relationships and build effective communication with the media. Windy mentioned that the media has long been a strategic partner and ally for Astra and the Astra Group.
“This event is certainly a routine event organised by Astra in recent years, serving as a space to strengthen relationships and build effective communication with our media colleagues, who have been strategic partners and friends to Astra and the Astra Group,” Windy revealed.
Windy stated that Astra will enter its 70th year this coming February. To welcome this momentum, Astra has adopted the theme “Working and Growing Together with Indonesia.”
She noted that Astra’s journey of almost seven decades reflects not only the company’s growth but also its commitment to continue contributing and providing benefits to the Indonesian people.
“Astra’s journey of almost seven decades reflects not only the company’s growth but also our commitment to continue working and providing benefits for Indonesia,” said Windy.
According to her, to date, at least 16 million people have benefited from Astra’s presence over nearly seven decades. These benefits are distributed through various initiatives undertaken by Astra across various regions of Indonesia.