Astra Strengthens Automotive and Financial Services Focus Ahead of 70th Anniversary
JAKARTA, KOMPAS.com - As it approaches 70 years, Astra International is reshaping its business strategy to sustain long-term growth.
One key focus is strengthening the automotive business, which has long been the company’s backbone, alongside financial services and heavy equipment, as per the strategic review announced on Monday (25 May 2026).
Astra President Director Rudy stated the company will bolster its portfolio of solid-performing businesses while enhancing capital management discipline to maintain profit growth and investment returns.
Astra said these three core businesses currently account for around 90% of the company’s total profit.
In the automotive sector, Astra is not only focusing on new vehicle sales. The company will also optimise the entire automotive ecosystem built over decades, including new and used car sales, spare parts business, after-sales services, and a nationwide customer network.
This strategy aims to solidify Astra’s position as a major player in the national automotive industry while maintaining relevance amid global market changes.
According to data from the Indonesian Automotive Industry Association (Gaikindo), national car sales from January to April 2026 reached 289,787 units, a 12% increase compared to the same period last year.
Although still the market leader, Astra’s market share has dropped to 49%, down from 51-56% in the same period last year.
The largest contributors to Astra’s sales are Toyota and Lexus with 86,574 units, followed by Daihatsu at 48,280 units, Isuzu at 8,250 units, and UD Trucks at 261 units.
Meanwhile, non-Astra brands are becoming increasingly aggressive. BYD and Denza, for example, reported combined sales of 19,247 units from January to April 2026 and are emerging as serious threats in Indonesia’s electric vehicle market.
In the financial services sector, the company will focus on maximising ecosystem potential through diverse products and services for various consumer segments.
The heavy equipment and mining solutions business will concentrate on strengthening mining supply chains and identifying new growth sources to enhance competitiveness.
The company also reaffirmed its commitment to disciplined capital allocation, including capital expenditure, value-adding investments, consistent dividend payouts, and share buybacks at specific valuations.
From 2015 to 2025, Astra’s net profit more than doubled from Rp15 trillion to Rp33 trillion, a 126% increase.
During the same period, dividends per share rose significantly from Rp113 in 2015 to Rp390 in 2025.