Aston International: Hospitality based on the spirit of family

Aston International: Hospitality based on the spirit of family

More and more international travelers are seeking a lodging
experience that offers a family-like environment and a high level
of intimacy and comfort at affordable room rates, according to a
market survey conducted by Aston International Hotels and
Resorts.

This growing trend, many believe, may be a reaction against
the 'cold' frantic lifestyle that characterizes modern life.

Aston International Hotels and Resorts, which has gained
international recognition in the field of hospitality lodging and
asset management, has successfully delivered what travelers are
dreaming of on the one hand and fulfilled investors' expectations
to yield profit on the other hand.

Boutique resorts and villas are commonly located in
out-of-the-way places, with quiet, peaceful and serene
surroundings, allowing occupants to be close to nature. "I'd
rather have an eclectic group of five boutique hotels of 100
rooms than have a large hotel of 500 rooms," Aston International
Hotels & Resorts' President & CEO Charles E. Brookfield, C.H.A.,
said.

"The smaller hotel will allow occupants and management staff
to interact in a more friendly and caring manner. Any problem of
a guest or management staff can be quickly resolved. Thus, guests
will really enjoy a family-like experience," he said, adding that
this would also allow guests to receive personalized service.

Based on the market research, international vacationers are
opting to stay in suites and villas at affordable rates
comparable to similar rates of set at traditional hotels,
according to Brookfield.

Undoubtedly, Aston is closely associated with the spirit of
family, the name being inseparable from Andre Taibouet, the son
of Tati and Annalie Tatibouet who built and operated the first
Aston hotel in Waikiki -- the Royal Grove Hotel in Hawaii.
Historically, since the successful opening of the hotel in
Hawaii, USA in 1948, the company has adopted the spirit of Ohana
(family) and Aloha (a Hawaiian greeting for welcome) that has
formed the philosophical basis for hospitality lodging.

In Indonesia, properties under the management of the five star
Aston International include Aston Bali Resort & Spa, Jimbaran
Hills Resort and Club Oasis, also in Bali, the five star Aston
Hotel Jakarta and Aston Atrium Hotel Jakarta. The construction of
villas now underway in Seminyak, Bali, is part of its hospitality
lodging expansion project in the Asia Pacific region.

The spirit of Ohana and Aloha has been uniquely adapted to
local culture. In Aston Bali Resort & Spa, for instance, on
special occasions, male guests are offered a Balinese outfit to
wear, giving them an experience to remember. "Western people who
are not accustomed to wearing a sarong may have an unforgettable
experience when they wear the sarong that we offer," Brookfield
said.

Located five minutes from Nusa Dua in Tanjung Benoa -- Bali's
newest resort area, Aston Bali Resort & Spa has been designed and
built in the style of a Javanese imperial palace and adorned with
Balinese artifacts. This beautiful beach-side property combines
western comfort with Balinese tradition.

Aston Bali Resort & Spa prides itself in its gracious and
friendly staff that ensure your stay is a memorable one --
strictly for pleasure.

The resort has 187 Deluxe Garden View rooms and Deluxe Ocean
View rooms. The rooms are spacious and luxurious, each featuring
its own private balcony and spectacular bathrooms with separate
bathtub and shower.

Biwana Spa at Aston Bali Resort & Spa offers a traditional
massage service at an outdoor area Bale Bengong, which is
surrounded by gardens, and close to the golden sandy beach.
Experience your romantic honeymoon time in a private treatment
room, or simply relax in the steam room and flower bath.

Jimbaran Hills Resort is located about 20 minutes drive into
Ungasan's Hills from Ngurah Rai International Airport in the
south of Bali. Set in a gorgeous landscaped gardens, the resort
boasts a wide range of facilities including three swimming pools,
a children's pool, a pool for the elderly (66 and up) and
waterslides, as well as a wide range of restaurants, bars and
shops. Traditional Balinese massage is available in the fully
equipped spa; the spa and fitness center being just a few of the
great facilities available for guests to enjoy.

Aston International also introduces the spirit of Aloha to
dynamic, exciting Jakarta. Based in Honolulu, Hawaii (USA), Aston
International brings fifty years of hotel management experience
to the Aston Hotel Jakarta.

Whether you come to Jakarta for business or pleasure, stay at
Aston Hotel Jakarta and you'll find what you have been dreaming
of. Aston Hotel welcomes you to experience first hand the warmth
of Indonesian hospitality, with friendly and efficient service
that will surpass your expectations of an international five-star
hotel.

Strategically located in the heart of Jakarta's Golden
Triangle, the hotel allows easy access to the Semanggi
interchange, restaurants and shopping centers.

The five-star Aston Hotel has 300 suite accommodations with a
living room, fully equipped modern kitchen, one, two and three
bedrooms and a dining room.

If you wish to organize a meeting, conference or workshop,
Aston Hotel is the place for you. A business center is available
to make business in Jakarta a pleasure.

Award winning and Jakarta's finest restaurant Porta Venezia
Restaurant at Aston Hotel serves American and Indonesian
specialties for breakfast and a mix of international dishes for
lunch. If you want to experience a different feeling of special
Italian dining that you cannot find anywhere else, in the
evening, Porta Venecia is transformed into a Venice style fine
dining restaurant, which only serves Italian food from Venice and
north Italy.

Aston Atrium Hotel Jakarta is another accommodation under the
management of Aston International Hotels and Resorts. The four-
star Aston Atrium Hotel is located at the center of Jakarta's
fastest growing financial and commercial district, a mere 10
minutes to Chinatown, walking distance to the National Monument
and adjacent to the Plaza Atrium shopping mall.

The hotel offers a harmonious combination of tradition and
efficiency. Guests have a choice of 368 rooms and suites at Aston
Atrium Hotel.

Aston International has a global network of sales offices that
are ready to assist you with your latest ventures in the Asia-
Pacific region. In addition to Hawaii and North America, it has
offices in Hong Kong, Japan, Taiwan, Korea, Indonesia, the
Philippines, Germany, Australia and New Zealand.