Aston International: Hospitality based on the spirit of family

Aston International: Hospitality based on the spirit of family

More and more international travelers are seeking a lodging experience that offers a family-like environment and a high level of intimacy and comfort at affordable room rates, according to a market survey conducted by Aston International Hotels and Resorts.

This growing trend, many believe, may be a reaction against the 'cold' frantic lifestyle that characterizes modern life.

Aston International Hotels and Resorts, which has gained international recognition in the field of hospitality lodging and asset management, has successfully delivered what travelers are dreaming of on the one hand and fulfilled investors' expectations to yield profit on the other hand.

Boutique resorts and villas are commonly located in out-of-the-way places, with quiet, peaceful and serene surroundings, allowing occupants to be close to nature. "I'd rather have an eclectic group of five boutique hotels of 100 rooms than have a large hotel of 500 rooms," Aston International Hotels & Resorts' President & CEO Charles E. Brookfield, C.H.A., said.

"The smaller hotel will allow occupants and management staff to interact in a more friendly and caring manner. Any problem of a guest or management staff can be quickly resolved. Thus, guests will really enjoy a family-like experience," he said, adding that this would also allow guests to receive personalized service.

Based on the market research, international vacationers are opting to stay in suites and villas at affordable rates comparable to similar rates of set at traditional hotels, according to Brookfield.

Undoubtedly, Aston is closely associated with the spirit of family, the name being inseparable from Andre Taibouet, the son of Tati and Annalie Tatibouet who built and operated the first Aston hotel in Waikiki -- the Royal Grove Hotel in Hawaii. Historically, since the successful opening of the hotel in Hawaii, USA in 1948, the company has adopted the spirit of Ohana (family) and Aloha (a Hawaiian greeting for welcome) that has formed the philosophical basis for hospitality lodging.

In Indonesia, properties under the management of the five star Aston International include Aston Bali Resort & Spa, Jimbaran Hills Resort and Club Oasis, also in Bali, the five star Aston Hotel Jakarta and Aston Atrium Hotel Jakarta. The construction of villas now underway in Seminyak, Bali, is part of its hospitality lodging expansion project in the Asia Pacific region.

The spirit of Ohana and Aloha has been uniquely adapted to local culture. In Aston Bali Resort & Spa, for instance, on special occasions, male guests are offered a Balinese outfit to wear, giving them an experience to remember. "Western people who are not accustomed to wearing a sarong may have an unforgettable experience when they wear the sarong that we offer," Brookfield said.

Located five minutes from Nusa Dua in Tanjung Benoa -- Bali's newest resort area, Aston Bali Resort & Spa has been designed and built in the style of a Javanese imperial palace and adorned with Balinese artifacts. This beautiful beach-side property combines western comfort with Balinese tradition.

Aston Bali Resort & Spa prides itself in its gracious and friendly staff that ensure your stay is a memorable one -- strictly for pleasure.

The resort has 187 Deluxe Garden View rooms and Deluxe Ocean View rooms. The rooms are spacious and luxurious, each featuring its own private balcony and spectacular bathrooms with separate bathtub and shower.

Biwana Spa at Aston Bali Resort & Spa offers a traditional massage service at an outdoor area Bale Bengong, which is surrounded by gardens, and close to the golden sandy beach. Experience your romantic honeymoon time in a private treatment room, or simply relax in the steam room and flower bath.

Jimbaran Hills Resort is located about 20 minutes drive into Ungasan's Hills from Ngurah Rai International Airport in the south of Bali. Set in a gorgeous landscaped gardens, the resort boasts a wide range of facilities including three swimming pools, a children's pool, a pool for the elderly (66 and up) and waterslides, as well as a wide range of restaurants, bars and shops. Traditional Balinese massage is available in the fully equipped spa; the spa and fitness center being just a few of the great facilities available for guests to enjoy.

Aston International also introduces the spirit of Aloha to dynamic, exciting Jakarta. Based in Honolulu, Hawaii (USA), Aston International brings fifty years of hotel management experience to the Aston Hotel Jakarta.

Whether you come to Jakarta for business or pleasure, stay at Aston Hotel Jakarta and you'll find what you have been dreaming of. Aston Hotel welcomes you to experience first hand the warmth of Indonesian hospitality, with friendly and efficient service that will surpass your expectations of an international five-star hotel.

Strategically located in the heart of Jakarta's Golden Triangle, the hotel allows easy access to the Semanggi interchange, restaurants and shopping centers.

The five-star Aston Hotel has 300 suite accommodations with a living room, fully equipped modern kitchen, one, two and three bedrooms and a dining room.

If you wish to organize a meeting, conference or workshop, Aston Hotel is the place for you. A business center is available to make business in Jakarta a pleasure.

Award winning and Jakarta's finest restaurant Porta Venezia Restaurant at Aston Hotel serves American and Indonesian specialties for breakfast and a mix of international dishes for lunch. If you want to experience a different feeling of special Italian dining that you cannot find anywhere else, in the evening, Porta Venecia is transformed into a Venice style fine dining restaurant, which only serves Italian food from Venice and north Italy.

Aston Atrium Hotel Jakarta is another accommodation under the management of Aston International Hotels and Resorts. The four- star Aston Atrium Hotel is located at the center of Jakarta's fastest growing financial and commercial district, a mere 10 minutes to Chinatown, walking distance to the National Monument and adjacent to the Plaza Atrium shopping mall.

The hotel offers a harmonious combination of tradition and efficiency. Guests have a choice of 368 rooms and suites at Aston Atrium Hotel.

Aston International has a global network of sales offices that are ready to assist you with your latest ventures in the Asia- Pacific region. In addition to Hawaii and North America, it has offices in Hong Kong, Japan, Taiwan, Korea, Indonesia, the Philippines, Germany, Australia and New Zealand.