ASICS Indonesia Launches NAGINO Collection to Support Active Lifestyle for Women
Celebrating International Women’s Day, ASICS Indonesia officially introduced the NAGINO Collection, a new line of sports apparel (apparel) designed specifically to meet the needs of Indonesian women’s active lifestyles.
This launch marks the third year of the global Move Her Mind campaign, a sustained commitment by ASICS to empower women through physical activity and sport.
ASICS’s initiative responds to positive trends in women’s participation in the sports world. According to the Strava Year in Sport Trend Report 2025, female involvement in weightlifting is recorded as 21% higher compared to men. This data confirms that increasingly more women are making strength training and physical activity an integral part of their lifestyle.
The name NAGINO is derived from a combination of the word “Nagi” which means water’s calmness, and “No” which represents identity. The collection embodies a philosophy of balance and freedom of expression for wearers. As a cross-category collection, NAGINO is designed functionally for various activities, ranging from running, weight training, tennis, to everyday wear.
Yuya Sugiyama, President Director of ASICS Indonesia, explained that the collection represents tangible support for women to move with confidence. “Through the NAGINO Collection, which is part of the Move Her Mind campaign, ASICS affirms our commitment to continue providing genuine support for Indonesian women to move comfortably and confidently. International Women’s Day becomes an opportunity to affirm that every woman deserves to have access and appropriate support to pursue an active lifestyle, in line with the philosophy of Sound Mind, Sound Body,” said Yuya Sugiyama.
From a technical perspective, the collection is equipped with three main technologies to support performance. In addition to these technologies, the use of lightweight materials, good air circulation (breathable), and quick-dry features are the main advantages. Active seam details are also applied to minimise friction on the skin during active movement.
The launch of the NAGINO Collection was celebrated with various exclusive women’s activities, including muscle-building exercise classes guided by professional trainers. Additionally, ASICS has also scheduled a fun run with the ASICS Running Club community on 12 March 2026.
For consumers wishing to obtain this collection, the NAGINO Collection is now available in-store at ASICS outlets spread across Jakarta, Bekasi, Serpong, Surabaya, Denpasar, and Manado. Furthermore, all products can also be accessed through the official ASICS Indonesia website.