Asia Nov online ads at $166.29m

Wed, 13 Dec 2000 | Source: AFP

NEW YORK (AFX): Asian online advertising in November totaled an estimated US$166.297 million, according to a report by AdZone Interactive, an advertising research firm that tracks advertising on over 125,000 sites worldwide.

Comparative figures were not provided as this was the company's first report on online advertising in Asia. For purposes of this study, AdZone said it covered advertising spending in China, Hong Kong, India, Indonesia, South Korea, Japan, Malaysia, Singapore, Taiwan and Thailand.

Sohu.com was the number one ranked website in Asia in November, with an estimated revenue of $38 million. Cis.com.cn and chinaren.com were number two and three at $26.7 million and $21.5 million, respectively, AdZone said in a statement.

The top advertised brand was compaq.com.cn, with an estimated advertising value of $38.2 million, followed by media999.com which received advertising of 27.1 million. The third top brand, chinabba.com.cn, had a significantly lower budget, estimated at $6.7 million.

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