ASEAN Panorama 2026 Exhibition Held in Seoul
The ASEAN-Korea Center has launched the “Panorama ASEAN 2026” exhibition in Seoul on 7 May 2026, presenting flagship products from the ten ASEAN countries over five months to broaden market access and business cooperation in South Korea.
According to a written statement from the ASEAN-Korea Center (AKC) received in Jakarta on Thursday (7/5), the exhibition will run until 30 September 2026.
The exhibition adopts the theme “Bigger, Bolder, Broader: The New ASEAN in Every Detail,” with participation from two ASEAN countries on a rotating basis each month.
Brunei Darussalam and Indonesia will open the series in May.
Next, Cambodia and Malaysia will feature in June, Laos and the Philippines in July, Myanmar and Thailand in August, and Singapore and Vietnam in September.
The AKC has also prepared special promotions for Timor-Leste, which joined as ASEAN’s 11th member last year.
According to the AKC, the exhibited products encompass food and beverages, fashion, accessories, books, creative industries, and halal lifestyle products.
In addition to the product exhibition, the AKC is positioning the event as a business-to-business (B2B) networking platform.
This platform will connect ASEAN companies with Korean buyers and institutions through seminars, business consultations, and industry visits.
Together with the ASEAN-Korea Financial Cooperation Centre in Jakarta, the exhibition will also offer financial consultations on payments, remittances, company establishment, investment, distribution, and business expansion in South Korea.
The AKC stated that consultations will be provided by experts from Shinhan Bank, Korea Technology Finance Corporation (KOTEC), BlissVine Ventures, and local tax firms.
These services are aimed at helping ASEAN companies enter the South Korean market more effectively.
Throughout the exhibition, various online and offline activities will be held to attract visitors.
These activities include a travel voucher prize programme to ASEAN worth 1 million Korean won (approximately Rp12 million) for participants who regularly attend the events.
The AKC noted that the exhibition will be open from 10:00 to 17:00 local time on weekdays and from 10:00 to 14:00 on Saturdays.