Ascott Celebrates Three Decades as Kimaya Sudirman Yogyakarta by Harris Launches Gudeg Mercon Bakar Promo

Indonesia’s hospitality industry continues to move dynamically. In the face of growing interest in business travel and leisure, The Ascott Limited (Ascott) celebrates a significant milestone in its journey in Indonesia. The moment is marked by a campaign titled ‘30 & Beyond’ offering a range of promotions and exclusive experiences for guests. Over the past three decades, Ascott has grown rapidly from a serviced residence operator to a hospitality company with a wide network across Indonesia’s cities and destinations. Ascott Indonesia now has more than 150 properties in operation and a pipeline across more than 20 major cities. Through the ‘30 & Beyond’ campaign, Ascott is offering various special programmes, ranging from stay promos, culinary experiences, to community and sustainability activities to run throughout the year. To celebrate its 30th anniversary under the banner ‘30 and Beyond’, The Ascott Limited Indonesia is launching a culinary campaign ‘Signature 30’, presenting a range of signature dishes rich in flavour. As part of this celebration, all properties will offer special promotions, from room promotions to Food & Beverage. Among them, Kimaya Sudirman Yogyakarta by HARRIS presents a signature dish with a local twist designed to provide an unforgettable dining experience for all guests. The signature 30 on offer is ‘Gudeg Mercon Bakar’, a signature Yogyakarta gudeg with a sweet, spicy, smoky profile, paired with selected spices and herbs. Served with Nasi Bakar and Gudeg Mercon khas Jogja, creating a balanced flavour that delights the palate with every bite. ‘Through the Signature 30 campaign, The Ascott Limited Indonesia invites guests to enjoy a journey of tastes that goes beyond just dining, offering an experience that connects stories, local culture, and innovation in a special dish,’ said Djoni Tatinggulu, General Manager of Kimaya Sudirman Yogyakarta by Harris. Don’t miss the chance to enjoy this special culinary experience only at Kimaya Sudirman Yogyakarta by HARRIS. (H-2) The national Food & Beverage industry continues to attract international players amid Asia’s growing food market. As urban Jakarta lifestyle evolves to prioritise quality and experiences, premium tea products are gaining a place in the hearts of city professionals. Indonesia’s Food & Beverage industry continues to show positive growth, at around 7-8% in 2026, as one of Southeast Asia’s most strategic sectors. PT PWN, the operator of beverages and foods network, managed to cut losses by 74% thanks to operational efficiency and diversification of non-retail business lines. Through the main promo titled ‘April Treat’, guests can enjoy a Deluxe room for only IDR 450,000 nett per night.