Apple to remove uninspiring apps from its App Store

Apple has warned developers that a number of their applications could potentially be removed from the App Store if they are not updated or fail to attract user interest.

According to reports from TechCrunch on Tuesday (9/6) local time, through updated app review guidelines released this week, Apple stated it will take decisive action against applications deemed overly generic or those with many similar products already available in its app store.

“We may remove such apps from the App Store in the future if they are not updated, improved, or fail to attract customers,” said Apple.

Apple highlighted the practice of developers creating new variations of already abundant app categories or mimicking popular apps without providing significant added value. The categories mentioned include wallpaper apps, simple timers, sound effect apps, dating apps, digital flashlight apps, and horoscope apps.

Apple also warned that developers who repeatedly submit such applications risk losing access to the Apple Developer Program.

According to Apple, these applications are already so common on the App Store that new apps will only be accepted if they can offer a significantly different experience or present feature improvements compared to existing ones.

Apple believes that reducing low-quality applications will help decrease the density of the App Store catalogue, making it easier for users to find relevant apps and providing greater opportunities for developers who continue to invest in product quality.

The tech giant explained that they have an ‘App Store Improvements’ mechanism that notifies developers if their applications have become obsolete or are experiencing a decline in downloads.

As a result, developers will have the opportunity to update and improve their applications before facing the risk of removal.