Apple Shifts Focus from Vision Pro to Smart Glasses Development
Apple is reportedly making a major change to its wearable device strategy by cutting several next-generation Vision Pro development projects and concentrating development on two smart glasses products deemed to have wider market potential.
According to Macrumors on Wednesday (3/6) local time, Apple analyst Ming-Chi Kuo stated that this decision has been approved by Apple’s prospective CEO, John Ternus, who is set to take over leadership of the company on 1 September 2026.
Kuo noted that Apple has cancelled plans to develop the second generation of Vision Pro and the Vision Air device, which was previously reported to feature a lighter design.
Instead, Apple is now only continuing the development of two smart glasses products: AI-based smart glasses intended to compete with Ray-Ban Meta, and augmented reality (AR) glasses equipped with a display.
“I believe the discontinuation of the Vision Pro line is the right move as Apple shifts its resources to smart glasses that have greater mass-market potential,” Kuo said in his report.
Optical waveguide technology allows images from a micro-display to be projected into the user’s eyes through a specialised optical path. With lenses that remain transparent, digital content can be displayed as if integrated with the user’s real-world surroundings.
Meanwhile, Bloomberg journalist Mark Gurman stated that Vision Air had actually been discontinued since October 2025, while the project for display glasses designed to connect with Mac computers was cancelled in January 2025.
Gurman also predicts that Apple’s AI smart glasses will be launched in late 2027.
Although Kuo believes Apple is no longer developing Vision Pro devices, Gurman mentioned that the company is still testing Vision Pro 2. However, he noted that this product category is currently “frozen” and is not the company’s main priority.
In a separate report, Gurman also mentioned that Apple is still developing a lighter and more affordable version of the Vision Pro. However, that device is not expected to be ready for launch until late 2028 or 2029.
This strategic shift comes ahead of Apple’s leadership transition. John Ternus is scheduled to assume his role as the company’s new CEO in September 2026, while the current CEO, Tim Cook, will remain at Apple as Executive Chairman.