Apple Shifts Focus from Vision Pro to Smart Glasses Development

Apple is reportedly making major changes to its wearable device strategy by cutting several next-generation Vision Pro development projects and focusing on two smart glass products considered to have wider market potential. According to MacRumors, Apple analyst Ming-Chi Kuo said the decision has been approved by incoming Apple CEO John Ternus, who will take over leadership of the company on 1 September 2026. Kuo stated that Apple has cancelled plans for a second-generation Vision Pro and the Vision Air device, which was previously rumoured to feature a lighter design. Instead, Apple is now only continuing development of two smart glass products: artificial intelligence-based smart glasses intended to compete with Ray-Ban Meta, and augmented reality glasses equipped with a display. “I assess that discontinuing the Vision Pro line is the right move because Apple is redirecting its resources to smart glasses, which have greater mass-market potential,” Kuo said in his report. Optical waveguide technology allows images from a micro-display to be projected into the user’s eye through a special optical path. With lenses that remain transparent, digital content can be displayed as if it is blending seamlessly with the real-world environment around the user. Meanwhile, Bloomberg journalist Mark Gurman said the Vision Air was actually discontinued in October 2025, while the screen-glasses project designed to connect with Mac computers was cancelled in January 2025. Gurman also estimates that Apple’s AI smart glasses will be launched at the end of 2027. Although Kuo believes Apple is no longer developing Vision Pro devices, Gurman said the company is still testing Vision Pro 2. However, according to him, that product category is currently “frozen” and is not the company’s top priority. In a separate report, Gurman also mentioned that Apple is still developing a lighter and more affordable version of the Vision Pro, but that device is not expected to be ready for launch until the end of 2028 or 2029. This strategy shift comes ahead of a leadership transition at Apple. John Ternus is scheduled to begin serving as the company’s new CEO in September 2026, while current CEO Tim Cook will remain at Apple as Executive Chairman.