Anxiety Grows as Imported Skincare Prices Rise Due to Weakening Rupiah

The exchange rate of the rupiah has faced increasing pressure, touching Rp18,000 per US dollar in early June 2026, triggering concerns among urban women regarding the rising prices of skincare and cosmetics. The national cosmetics industry is currently facing multi-layered production cost pressures, ranging from surging plastic raw material prices and the strengthening US dollar to the rise in industrial fuel prices occurring since the beginning of this year. If these pressures persist, price hikes for skincare products will become difficult to avoid.

Wulan (32), a banker in Jakarta, admitted to feeling anxious while following recent exchange rate developments. This is because she still relies on imported skincare products for her daily facial care. However, she noted that she has not purchased new products recently as her current stock remains available. “I have used SK-II for a long time because the results are very evident, especially for me in my 30s. But the last time I bought it was two or three months ago. So, I haven’t felt a significant increase yet, but honestly, I am afraid the price of SK-II will become even more expensive,” she told Republika on Monday (8/6/2026).

In addition to SK-II, Wulan continues to use several local products, particularly for lip, hair, and body care. Beyond mere affordability, Wulan believes that the quality of local products has significantly improved and is very suitable for her skin. “Of course, I also use local brands. For lip products, for example, I use Sensatia lip butter; it is very nice, as are local face masks. Furthermore, my hair care and body care are all local. The prices are more affordable, and the quality is excellent,” Wulan added.