Antam Simplifies Gold Investment Amid High Public Enthusiasm
Amid economic dynamics, gold remains a prime investment choice trusted to be resilient against inflation. This has been evidenced by the growing public enthusiasm for acquiring gold, whether through instalment plans for physical or digital precious metals.
This surge in demand has not only occurred through national banks and Pegadaian. The increase demonstrates that more people are recognising the importance of investment diversification and viewing gold as a safe alternative instrument to achieve medium- and long-term financial goals.
PT Aneka Tambang Tbk (ANTM) is also continuing to enhance its gold digitalisation strategy amidst soaring prices. Antam, through its Precious Metal Processing and Refining Business Unit (UBPP), has introduced a physical gold investment programme digitally via the BRANKAS (Berencana Aman Kelola Emas) scheme.
BRANKAS is a gold depository service that offers ease, convenience, and transaction security in managing gold assets. The service allows transactions to be conducted online with competitive purchase and buyback prices.
“There is no need to worry; for Antam’s digital gold, the physical metal exists and is guaranteed on a one-to-one basis. If the physical gold did not exist, we would not be allowed to sell it,” stated Antam’s Precious Metal Commercial Division Head, Adityo Kusumowardhono, during an Educational Class at the Jogja Financial Festival 2026.
BRANKAS provides the convenience of purchasing gold digitally through a mobile application. With more flexible access, transactions can be performed without being tied to specific operational days. This service supports users in continuing their gradual gold saving plans or as part of a long-term investment strategy.
Notably, BRANKAS is available every day, enabling gold purchases at any time, including on weekends when there is more free time. Through the ANTAM Logam Mulia Application, users can proceed with gold investment plans more flexibly, whether during weekday activities or over the weekend, without waiting for specific operational days.
For context, the ANTAM Logam Mulia application was first launched in March 2025 as a digital gold transaction platform. The ongoing updates are essential to enhance user convenience, keep pace with technological developments, and maintain ANTAM’s position as the leader in digital-based precious metal services in Indonesia.
Furthermore, ANTAM continues to broaden public access to quality gold products through various channels, such as Precious Metal Gold Boutiques, official marketplaces, and e-commerce platforms. The system upgrades will impact customer transaction experiences, particularly on the purchasing features temporarily.
Through its transformation towards a SuperApps model, ANTAM reaffirms its strategic role as a key player in the digitalisation of precious metal services in Indonesia, supporting the growth of a gold investment industry that is more modern and accessible to all levels of society.