Antam Develops Gold ATMs to Expand Its Market
JAKARTA — PT Aneka Tambang Tbk (Antam) is expanding its gold-bar sales channels through gold ATM machines to reach consumers beyond its Logam Mulia Gold Boutiques. The company has begun bringing the service to entertainment venues, including the Snada Indonesia 2026 concert at Istora Senayan in Jakarta on Saturday (10 October 2026).
The strategy allows Antam to reach consumers in places not specifically associated with investment transactions. Using a gold ATM, customers can buy gold bars independently without having to visit a sales boutique.
Antam Corporate Secretary Wisnu Danandi Haryanto said developing distribution channels was one way for the company to widen public access to its gold products. Antam is also using activities linked to consumers’ lifestyles to introduce its gold-purchasing service.
“Gold is not only an investment instrument, but also part of people’s journey in preparing for the future. Through Snada Indonesia 2026, we want to offer a different experience, where people can enjoy entertainment while discovering how easy it is to own Antam gold through the Gold ATM innovation,” Wisnu said in a statement on Sunday (11 October 2026).
According to Wisnu, buying gold need not depend on services at conventional outlets. The company is offering an alternative transaction method through automated machines, giving consumers more options for buying gold bars.
“We want to change the perception that buying gold must involve a complicated process or can only be done in certain places. With the Gold ATM, people have easier access options. We hope this experience will encourage more people to learn about and own gold according to their needs and means,” he said.
As well as providing a Gold ATM, Antam has opened a stand in the food and drink area and near the mini-concert stage. The company has prepared six 0.5-gram gold pieces as prizes for visitors taking part in activities at the venue.
Antam is also offering two VIP tickets to Snada Indonesia 2026, worth Rp2.5 million each, through a programme for buying gold using the Gold ATM. The programme runs from 1pm to 4pm Western Indonesian Time, subject to the company’s terms and conditions.
The use of a Gold ATM at a concert venue demonstrates Antam’s effort to develop sales channels beyond its boutiques. However, the company has not disclosed transaction targets, sales volumes or plans to add Gold ATMs at other locations.
“Through this event, we want to show that gold can be part of many moments in people’s lives. Visitors will take home not only the experience of enjoying a concert, but also the opportunity to learn about gold as an asset with long-term value,” Wisnu said.