Anindya Launches 'We Buy from Indonesia' Initiative, Kadin Aims to Boost Global Supply Chain Integration
The General Chair of the Indonesian Chamber of Commerce and Industry (Kadin), Anindya Bakrie, has introduced the ‘We Buy from Indonesia’ initiative as an effort to strengthen national exports and increase the involvement of domestic industries in global supply chains. The initiative was presented by Anindya during a Kadin Indonesia Presidential Briefing with President Prabowo Subianto at the Merdeka Palace, Jakarta, on Friday (31/07/202lar).
According to Anindya, the business community, alongside the government, has been actively conducting economic diplomacy in various countries to open new markets for trade, investment, and industrialisation in Indonesia. “The President and we have been given the opportunity to conduct overseas visits with the aim, in our language, of finding ‘playing partners’—partners for trading, investing, and industrialising,” said Anindya.
He noted that these steps are beginning to yield results. Of the national investment target of Rp2,041 trillion, approximately half was realised in the first semester of 2026, generating nearly 1.5 million new jobs. To oversee various international economic agreements, Kadin has established the Kadin Global Engagement Office (Kadin GEO), which functions as a project management office to ensure the implementation of various trade agreements, including Free Trade Agreements (FTA) and Comprehensive Economic Partnership Agreements (CEPA).
“We have created an institution under Kadin, Kadin GEO, whose purpose is to act as project management to ensure that what the government has fought for, both FTAs and CEPAs, can be maximised,” he said.
Furthermore, Kadin holds weekly economic diplomacy forums involving ambassadors and relevant ministries to strengthen the connectivity of Indonesian businesses with international markets. During the event, Anindya also introduced the ‘We Buy from Indonesia’ platform, which is described not merely as an export product catalogue, but as a technology-based platform that maps the capabilities of national industry within global supply chains.
“This is not just a catalogue, but a technology and trade platform,” he stated. Through this platform, Kadin showcases various products manufactured in Indonesia that are already part of the supply chains of global companies. Anindya cited several examples, ranging from defence and manufacturing products to consumer goods used by multinational corporations, including Dirgantara Indonesia, Pindad, On Cloud shoes, and Kopiko, as well as components used by Tesla, Airbus, and IKEA.
Anindya revealed that according to Kadin’s mapping, Indonesia’s export value reaches approximately US$300 billion per year. Of this amount, about US$60 billion comes from primary commodities such as coal, stainless steel, and palm oil, while approximately US$240 billion comes from various other manufacturing and industrial products. Through the platform, Kadin aims to help increase transaction values with existing partners in Indonesia while expanding the capacity of national producers.
Anindya added that the ‘We Buy from Indonesia’ platform and publication are prepared in three languages—Indonesian, English, and Mandarin—and were developed alongside various stakeholders, including the Ministry of Trade. “This collaboration also aims to ensure the accuracy of trade data so that it can serve as a reference for the government in mapping national export potential more comprehensively,” he concluded.