An integrated food company

An integrated food company

PT Sierad Produce, established in 1985 to market chickens and meat processing, is wholly owned by publicly listed company PT Anwar Sierad, a player in the Indonesian agrifood sector.

Current operations have expanded to include fast-food chains, restaurants, franchising, food processing and poultry food production.

The company's activities are divided into two core businesses:

In the food division, food processing has expanded to food marketing with value-added chicken items, production of ready-to- cook food and developing top cold storage facilities for fast- food and restaurant chains.

In the poultry division, PT Sierad Produce has been able to control the quality of raw materials used in its food business, comprising sierad feed mill, sierad grains, fish meal, sierad biotek and poultry equipment.

One of its keys to success is its quality of personnel and governing human resources development.

PT Sierad Produce's Director Eko Sandjojo said: "We strive to be the best in what we do. I believe that our standards of excellence in every sphere will enable us to deliver value to our customers as we continue to manage our profitable and growing business."

The company has identified four specific strategies:

1. To continue expansion into value-added businesses, capitalizing on the value chain already existing within the company.

2. To use the fast-food business as a vehicle to expand aggressively.

3. To regionalize, by expanding geographically into areas with identifiable, sustainable business and economic growth.

4. To develop franchising capabilities in Indonesia and overseas.