AMSI, AVISI, and BFI Agree to Cooperate on Preventing Illegal Content

The Association of Indonesian Cyber Media (AMSI), the Association of Indonesian Video Streaming (AVISI) and the Indonesian Film Board (BPI) have agreed to prevent content or matters that direct audiences towards illegal content services. The agreement is set out in a memorandum of understanding signed today.

AMSI Chairman Wahyu Dhyatmika said the association he leads wields significant influence over public opinion and internet traffic. “The media must not become a bridge that leads readers to piracy sites,” he said in a written statement on Wednesday, 8 July 2026.

AMSI is encouraging responsible publishing practices. The approach taken is to minimise all forms of reporting or the sharing of links that lead to illegal content services.

AMSI member media have committed not to publish brand names, domains or explicit links of platforms that have been declared illegal by the Ministry of Communication and Digital Affairs, the Directorate General of Intellectual Property (DJKI), or BPI.

BPI and AVISI will provide data, research and information that media can use to produce data-driven reports on digital content consumption trends, the impact of piracy, and the losses it causes to the creative industry.

BPI Chairman Fauzan Zidni said digital piracy not only harms intellectual property rights holders but also damages the moral and economic rights of creators. The cooperation aligns with the government’s national agenda of supporting the growth of the national digital creative economy ecosystem.

“We want to shift the focus from mere ‘prohibition’ to tangible support for national economic resilience,” said Fauzan.

AVISI Chairman Hermawan Sutanto said the fight against illegal content requires cross-sector collaboration. The concern is underscored by research from Pelita Harapan University in 2025, which found that the number of illegal viewers that year was estimated at 50.2 million people, with a ratio of one legal viewer to two illegal ones.

“This figure is not merely statistics, but an alarm about how crucial the role of public education is,” said Hermawan.

The three parties agreed to establish a Content Ethics Review Forum, which is consultative and non-punitive in nature. BPI and AVISI may submit written notices to AMSI members if indications of violations of the anti-piracy guidelines by AMSI members are found. These will then be followed up through the organisations’ internal mechanisms and AMSI’s Ethics Council.