AMSI, AVISI, and BFI Agree to Cooperate on Preventing Illegal Content

The Indonesian Cyber Media Association (AMSI), the Indonesian Video Streaming Association (AVISI), and the Indonesian Film Board (BPI) have agreed to prevent content or matters that direct towards illegal content services. The agreement is outlined in a memorandum of understanding signed today. AMSI Chairman Wahyu Dhyatmika stated that the association he leads has significant influence over public opinion and internet traffic. “The media must not become a bridge that delivers readers to piracy sites,” he said in a written statement on Wednesday, 8 July 2026. AMSI is encouraging responsible publication practices by minimising all forms of reporting and the dissemination of links that direct towards illegal content services. AMSI member media outlets are committed to not including brand names, domains, or explicit links from platforms that have been declared illegal by the Ministry of Communication and Digital, the Directorate General of Intellectual Property (DJKI), or BPI. BPI and AVISI will provide data, research, and information that media can use to compile data-driven reports on digital content consumption trends, the impact of piracy, and the losses incurred by the creative industry. BPI Chairman Fauzan Zidni said digital piracy not only harms intellectual property rights holders but also violates the moral and economic rights of creators. This cooperation aligns with the government’s national agenda to support the growth of the national digital creative economy ecosystem. “We want to shift the focus from mere ‘prohibition’ to tangible support for national economic resilience,” Fauzan stated. AVISI Chairman Hermawan Sutanto said the fight against illegal content requires cross-sector collaboration. The concern is reflected in research from Pelita Harapan University in 2025, which revealed that the estimated number of illegal viewers that year was 50.2 million, with a ratio of 1 legal viewer to 2 illegal viewers. “This figure is not just a statistic, but an alarm about how crucial the role of public education is,” Hermawan said. The three parties agreed to form a consultative and non-punitive Content Ethics Review Forum. BPI and AVISI may submit written notifications to AMSI members if indications of violations of the anti-piracy guidelines are found, which will then be followed up through the organisation’s internal mechanisms and the AMSI Ethics Council.