Amid Transportation Competition, Bluebird Achieves Double-Digit Growth in Early 2026
PT Blue Bird Tbk recorded positive performance in the first quarter of 2026 amid tight competition in the transportation industry, including from app-based services. The company booked revenue of Rp1.45 trillion, up 11.6% year-on-year, with net profit of Rp157 billion and EBITDA of Rp341.8 billion.
This growth reflects the company’s ability to maintain service consistency while adapting to changing customer behaviour increasingly oriented towards digital-based services. Amid diverse mobility options, Bluebird’s taxi services continue to demonstrate competitiveness, recording a 12% year-on-year revenue growth.
President Director of PT Blue Bird Tbk, Adrianto Djokosoetono, stated that this achievement reflects the company’s consistency in maintaining services amid dynamic mobility needs.
“We continue to keep services consistent by ensuring the fleet is always ready, service quality remains maintained, and utilising technology to make services more easily accessible.”
Service transformation through digital channels has also been one of the drivers of performance. The company recorded a 22.4% year-on-year growth in the number of MyBluebird app users. Meanwhile, the use of the fixed price feature increased 29.2% year-on-year, indicating higher adoption of digital channels by customers.
In addition, Bluebird utilises technology to read demand patterns more precisely, including based on areas, activity momentum, and operating hours, so that fleet placement can be done more responsively and efficiently.
Seasonal momentum also contributed to the company’s performance. During the 2026 Eid period, Bluebird recorded better performance compared to the previous year, reflecting high public demand during the homecoming season and long holidays. At the same time, the company continues to expand service reach through the addition of base points in various regions, which in total increased by around 43% compared to the first quarter of the previous year.
The Bluebird Group also continues to develop sustainable business through the expansion of electric vehicles in several cities, including strengthening eco-friendly mobility initiatives in Bandung and Bali. This step is part of the company’s commitment to providing increasingly comfortable and sustainable transportation solutions.
As part of efforts to maintain service quality, the company continues to introduce various initiatives to support driver welfare, including through strengthening competitive income and appreciation programmes for high-performing drivers. This is done to maintain driver motivation and retention, while ensuring a comfortable and consistent travel experience for customers.
“Throughout 2026, our focus is to maintain growth momentum by continuing to strengthen service reliability through fleet readiness, customer access expansion, and increasingly better operational productivity. With a increasingly solid business structure, we are optimistic about continuing to grow healthily and sustainably,” said Andre.