American Companies Commit to Increasing Investment in Bali
DENPASAR – American companies remain committed to increasing their investment in Bali despite global uncertainty and domestic conditions. As of the first quarter of 2026, the value of United States investment in Bali stood at Rp661.58 billion, placing it in fifth position behind France, Australia, Russia, and Singapore. Investment distribution by sector includes 90 hotel and restaurant projects valued at Rp279.87 billion, 277 housing, industrial estate, and office projects valued at Rp252.17 billion, 57 trade and repair ventures valued at Rp29.88 billion, other services worth Rp94.82 billion, and 21 chemical and pharmaceutical industry projects valued at Rp2.04 billion.
One American company committed to increasing investment is Marriott International, a firm that operates 27 hotels on the Island of the Gods. According to Saraswati Subadja, Representative of Marriott International, as a company that has long operated in Bali, Marriott is committed to developing Balinese tourism through the addition of properties or hotels on the island. “Generally, there will be additional Marriott hotels in Bali, but we cannot yet disclose the exact locations,” Saraswati explained at the US-ASEAN Business Council event on Thursday (4/6/2026). She noted that Bali is still considered highly potential for investment because the island’s tourism appeal remains exceptionally strong globally.
Beyond adding properties, Saraswati also explained that the Marriott hotel group consistently uses local Balinese products, such as vegetables, fruit, rice, and other commodities. To date, the absorption value of local Balinese products has reached Rp14 billion, a figure that will continue to grow alongside the addition of hotels in Bali. When asked about the dynamic global situation and the weakening of the rupiah against the dollar, Saraswati said these factors had not significantly impacted the company’s operations, especially since the products used by Marriott are local. “What we need to pay attention to is energy, where it comes from,” Saraswati stated.
Meanwhile, Gabrielle Angriani, Director of Government Affairs, Corporate Communications, and Sustainability at PepsiCo Indonesia, explained that PepsiCo continues to pursue various initiatives related to environmental sustainability and community development, including in Bali. “Recently, we also provided funding support and mentoring for a Balinese waste management startup, Bali Waste Cycle, through the Greenhouse Accelerator programme, because PepsiCo believes active multi-stakeholder collaboration is essential to produce effective solutions for addressing systemic problems in packaging waste management,” Angriani explained.
In the field of health and nutrition, Herbalife, which has been present in Indonesia since 1998, has been running the Casa Herbalife programme since 2019 to support the improvement of nutritional quality for children in Karangasem and Buleleng Regencies. Arif Mustolih, Director of Public Affairs for Indonesia, Malaysia, and Singapore at Herbalife, explained that although the company does not have direct investment in Bali like Marriott, Herbalife has 7,500 sellers who also contribute to Bali’s economy and human resources through a healthy lifestyle. “We believe the quality of human resources is a crucial foundation for long-term economic development. Through this programme valued at US$233,746, which has reached hundreds of children, we hope to help create a generation that is healthier, more productive, and ready to contribute to achieving a Golden Indonesia by 2045,” Arif Mustolih said.
Further innovation was also highlighted by Corteva Agriscience, a US agricultural technology company. Through partnerships and capacity building for rice and vegetable farmers in Bali, Corteva remains committed to transferring knowledge and technology to maximise farmer productivity.