Amdatara Sumbar-Bengkulu Commits to Quality Bottled Water Industry

The Nusantara Bottled Water Entrepreneurs Association (Amdatara) for West Sumatra and Bengkulu is committed to creating a quality, competitive, and sustainable bottled water (AMDK) industry. One key step is compliance with the mandatory Indonesian National Standard (SNI) as stipulated in Minister of Industry Regulation No. 62 of 2024. “This mandatory SNI regulation will have positive implications for the business climate. This policy can create healthier market competition and limit the circulation of substandard products,” said Amdatara General Chairman Karyanto Wibowo at the opening of the Amdatara West Sumatra-Bengkulu Regional Conference in Bengkulu last week. According to him, this policy will impact small and medium-scale businesses. He noted that regional entrepreneurs still face several challenges, particularly related to technical capacity and resources. He added that medium and large-scale companies have generally already adhered to SNI and strict quality systems, making them relatively prepared for the regulation’s implementation. “Therefore, an adequate transition period and concrete support from the government are needed so that there is no disruption to business continuity and market supply stability,” he said. The first regional conference emphasised synergy among business actors, the government, and other stakeholders to support the development of a healthy, competitive, and responsible bottled water industry. “Amdatara exists as a collaborative platform for bottled water industry players to continuously improve quality standards, strengthen competitiveness, and contribute to providing safe and quality drinking water for the community,” he said. Chairman of the Amdatara Regional Board for West Sumatra and Bengkulu, Azra’i, revealed that the industry currently faces various challenges, ranging from water resource sustainability issues and the prevalence of illegal products to the demands of implementing a circular economy. Additionally, global economic uncertainty and geopolitical crises have impacted rising energy prices, raw material costs, and industrial supply chain disruptions. “Business actors are required to continuously adapt through efficiency, innovation, and the ability to read market developments in order to survive and compete,” he said. Azra’i added that Amdatara continues to push strategic programmes, including strengthening compliance with BPOM and SNI standards, implementing a circular economy through an Extended Producer Responsibility (EPR) scheme, and sustainable water resource management.