AMD Claims 40% of Indonesia's PC Market, AI Laptop Becomes Mainstay

AMD, the semiconductor company, claims to have captured 40 percent of the PC market in Indonesia in Q1-2026, based on data from IDC. This was disclosed by Matthew Carr, Head of Sales APAC Consumer Business at AMD, during a briefing on AMD’s performance in the Asia Pacific and Southeast Asia regions.

Carr noted that globally AMD posted its best business results in 2025, with a similar performance in Asia Pacific, including Indonesia. He said this achievement marks a new quarterly record for AMD in Asia Pacific, and the company also recorded the highest sales out in the region.

‘More importantly, in Indonesia we achieved more than 40 percent market share in Q1-2026. That is the best result we’ve ever achieved here,’ Carr said at the launch event for the Ryzen AI 400 in Indonesia on Wednesday, 21 May 2026.

One of the main drivers of AMD’s growth is the AI PC innovation and the company’s dominance in the AI-powered laptop market. According to Carr, more than 55 percent of Copilot-based PCs in Southeast Asia currently use AMD processors. Southeast Asia is also the region with the highest Copilot PC penetration in the world. Specifically in Indonesia, the AMD-based Copilot PC market share reached 49.8 percent, or almost 50 percent.

‘In other words, one of two Copilot PCs sold in Indonesia uses AMD products,’ he said.

The AMD Asia Pacific chief explained that the current main issue is not CPU supply, but high demand and rising prices of other components. The increase in RAM prices is seen as potentially affecting the entry-level laptop market, including in Indonesia. Nevertheless, AMD remains optimistic as the company’s growth is increasingly supported by mainstream and premium segments such as gaming laptops and AI PCs.

‘We want to ensure customers still get the best experience even as device prices rise,’ he told KompasTekno.

He also estimated that price pressures will persist for some time, but he believes the situation will gradually stabilise as supply in the industry increases, though a precise timeline cannot yet be determined. ‘There will be a meeting point between supply and demand and, in the end, prices will improve,’ Carr said.