Amartha and CFP Offer Productive Financing Access for Women-Owned MSMEs Through Amartha Prosper Investment

Investment is increasingly becoming part of the public’s financial planning. Ease of access through technology has made investment activities more affordable for various groups. Certified Financial Planner Lolita Setyawati CFP, RIFA, stated that amidst dynamic market conditions, the public must remain careful in managing finances, including setting aside a measured budget for investment. “Public interest in investment has also undergone a significant change in recent years,” Lolita said in a statement on Thursday, 23 July 2026. She noted that while many investors previously focused on finding investment products offering quick returns, more investors are now beginning to consider various aspects of suitability. “Especially regarding risk profile, financial goals, and transparency of investment management,” she said. Responding to this need, Amartha has introduced Amartha Prosper, one of which is through the Grassroots Growth Series (GGS). This investment product is an alternative investment choice that allows the public to invest while simultaneously connecting with productive financing for women-owned MSMEs. To ensure investments provide optimal benefits, Amartha and Lolita shared the following tips for investing wisely and measurably: 1. Ensure basic finances are secure. 2. Understand your goals and risk profile. 3. Choose products that are legal and logical. 4. Start with a small nominal amount, but be consistent. 5. Consider the added value from the investment distribution.