Amartha and CFP Offer Productive Financing Access for Women-Owned MSMEs Through Amartha Prosper Investment
Jakarta, VIVA – Investment is increasingly becoming part of people’s financial planning. Easy access through technology has made investing more affordable for people from all walks of life.
Financial planner Lolita Setyawati CFP, RIFA, said that amid dynamic market conditions, the public still needs to manage their finances carefully, including setting aside a measured budget for investment.
“Public interest in investment has also changed significantly over the past few years,” said Lolita in a statement on Thursday, 23 July 2026.
She said that whereas previously many investors focused on products promising quick profits, nowadays more investors are considering various aspects of suitability.
“Especially with regard to risk profile, financial goals, and transparency in the management of investments,” she said.
In response to these needs, Amartha has introduced Amartha Prosper, one channel being through the Grassroots Growth Series (GGS).
This investment product is an alternative investment option that allows the public to invest whilst also connecting them to productive financing for women-led MSMEs.
To ensure investments deliver optimal benefits, Amartha together with Lolita shared the following tips for investing wisely and in a measured way:
Make sure your basic finances are secure
Know your goals and risk profile
Choose products that are legal and logical
Start with small amounts, but be consistent
Consider the added value of how your investment is channelled
Further information can be accessed at https://bit.ly/CFPInvestasiBijakAmarthaProsper.