Amartha 10X Run 2026 Returns, Consistently Supporting Women-Owned MSMEs to Grow

Financial services provider Amartha Financial has reaffirmed its commitment to serving and supporting more than 4 million women-led micro, small and medium enterprises (MSMEs) across more than 50,000 villages in Indonesia to keep growing.

To bring itself closer to the public while promoting healthier lifestyles, Amartha has opened registration for the ‘Amartha 10X Run 2026’ race under the theme ‘We Go Beyond’, to be held on 6 September 2026.

SVP of Marketing & Growth at Amartha, Sheldon Chuan, said every runner has their own target. Some want to attempt their first 10K, step up to a Half Marathon, or set a new personal record.

‘Whatever the finish line, every achievement is always the beginning of going further. This philosophy has been part of Amartha’s journey for 16 years,’ Sheldon said in a statement on Sunday, 19 July 2026.

That spirit is now also being shared with running communities, in the belief that every growth process, whether in business or in running, deserves to be celebrated.

‘At Amartha, every day we see how growth begins with the courage to take the next step. We find that spirit in the millions of MSMEs we support, and we also see it in the running community,’ Sheldon said.

‘That is why Amartha 10X Run is a space to celebrate everyone’s journey to grow and go beyond,’ he added.

Inspired by its journey of serving millions of MSMEs in rural areas, Amartha 10X Run seeks to offer a race experience that goes beyond running and stays close to the everyday life of Indonesian communities.

The Race Village will be built with a traditional market theme, where participants can take home vegetables and fighting fish after completing the race. Along the route, runners will be greeted by women ready to provide an extra boost of energy towards the finish line.

This year, Amartha 10X Run will again feature 10K and Half Marathon categories, divided into a National category for runners aged 17 and above and a Masters category for runners aged 45 and above. With a limited number of tickets, runners can register at amartha10Xrun.com.