Allianz changes image

Allianz changes image

JAKARTA (JP): Global German-based insurance group Allianz has
introduced a new logo as part of its efforts to change its
corporate image.

A statement released on Monday said the new logo was created
earlier this year and the company has been promoting it since
early March.

The company said it dropped the old eagle logo because it was
too closely associated with its German links and also considered
old-fashioned and unwilling to change.

The new logo is still reminiscent of an eagle, but it
signifies "flexibility, dynamism and innovation", according to
the press release.

It also signifies the big changes in the company's customer
base over the past several years. These days it receives 60
percent of its premium income from non-German policy holders,
compared to 20 percent 12 years ago. (jsk)