Alfamart launches 'Free Warteg' programme, distributing 60,000 meals for breaking the fast
Tangerang (ANTARA) - Alfamart has launched the “Alfamart 2026 Free Warteg” programme, providing 60,000 meals for breaking the fast in 34 cities during Ramadan.
Corporate Affairs Director of Alfamart, Solihin, said in Tangerang on Thursday that the Free Warteg programme is part of the company’s ongoing commitment to social responsibility. The programme has been consistently running since it was first launched in 2021.
“Every year, we continue to expand the reach and the number of beneficiaries. This year, 60,000 meals for breaking the fast will be distributed in 34 cities throughout Ramadan,” said Solihin during the launch of the Free Warteg programme at the Alfamart Drive Thru Alam Sutera outlet in Tangerang.
He added that Free Warteg not only provides social benefits to the recipients but also has an economic impact on small businesses. The programme is fully supported by Alfagift, WINGS Group, Bank Aladin Syariah, and We Plus.
“We are involving 102 MSME warteg owners as partners in providing meals for breaking the fast. This involvement certainly has a microeconomic impact that can be felt by all. In addition, with the presence of the Warteg Keliling mobile unit, the reach of the programme is even wider,” he continued.
On Thursday, Solihin said, the launch also included the release of the programme’s icon, the Alfamart Free Warteg food truck, which will travel to four cities: Tangerang, Bandung, Semarang, and Yogyakarta.
“The Alfamart Free Warteg food truck will also distribute meals for breaking the fast in each city it visits, reaching more people in need,” he said.
The programme has also been recognised by the Indonesian World Record Museum (MURI) as the provider of the largest number of meals for breaking the fast by warungs (small restaurants).
Head of Corporate Communication & CSR of WINGS Group, Sheila Kansil, said that one of the reasons for their involvement is that the empowered MSME warungs also benefit from the programme.
Therefore, they are supporting the programme again by including more product lines, such as Kecap Sedaap, Mama Lemon, So Fresh, Ciptadent, and TOP Coffee, as quality products that support the needs of the community during Ramadan this year.
“One of the commitments to creating social impact is realised by sharing goodness in a sustainable way by supporting this programme again after participating last year,” she said.
The President Director of Bank Aladin Syariah, Koko Rachmadi, said that participation in this programme is a real manifestation of the company’s values of providing benefits.
“As a strategic partner, we believe that strong collaboration should be able to provide broad benefits. Through Free Warteg, we want to help bring simple happiness during Ramadan, while also strengthening the synergy between digital Islamic banking and retail networks that are close to the community,” he said.