AirAsia rewards Partners with Rysfly to Strengthen Digital Travel Ecosystem

AirAsia rewards and Indonesian travel technology platform Rysfly have entered a strategic partnership to strengthen the digital travel ecosystem and expand benefits for travellers. Announced on Tuesday (4/8), the collaboration marks an initial step for both companies in developing loyalty-based and travel technology services. Through the partnership, AirAsia rewards members who purchase Rysfly travel eSIMs are entitled to additional AirAsia points, subject to applicable terms and conditions. Rysfly’s eSIM service supports connectivity in more than 190 countries and destinations. Rysfly Country Director Yenie Trika stated that today’s travellers require more than just transport and accommodation; they also need digital services that support their journey. “Travel has become a digital journey. Travellers need not only transport and accommodation, but also connectivity and various digital services that enhance their travel experience. Through this collaboration with AirAsia rewards, we aim to build a travel ecosystem that delivers added value at every stage of the journey,” Yenie said. AirAsia rewards Director Arifin Eko Prasetyo said the partnership is part of the company’s efforts to expand its partner network while offering more relevant benefits to loyalty programme members. “We see a strong alignment between AirAsia rewards and Rysfly in delivering a more seamless travel experience. Connectivity has become one of the primary needs of today’s travellers, and we are enthusiastic about exploring various collaboration opportunities with Rysfly,” Arifin said. According to both companies, the collaboration is also part of Rysfly’s strategy to build a travel technology ecosystem that integrates various traveller needs before, during, and after a trip. Going forward, AirAsia rewards and Rysfly will explore further cooperation through the addition of various travel benefits, digital services, and other innovations aimed at delivering a more practical, connected, and value-added travel experience for customers.